It Takes MORE Than Writing Skills to Publish QUALITY SEO Content

Some people can write. Fewer can write well. Some people understand SEO. Fewer understand it well. And, EVEN fewer know how to take content, SEO, and harness it in such a way that ACTUALLY financially benefits you and your biz (that means making you money by getting you real leads).  

We do. Period. 

• Explains your goods and services
• Increases user experience
• Speeds up decision making time
• Increases conversions
• Boosts quality score and lowers CPC
• Better paid ad placements
• Allows clients to obtain info on their own
• Builds your brand and reputation

Legal Leads Group‘s 5 Key Principles for Our Content Teams

NUMBER ONE: Honesty is the best policy – Don’t accept a writing piece if you don’t fully understand how the client wants the article to come across. Never assume, ask questions and make sure you’re on the same page as the client with what you are about to write about. 

NUMBER TWO: Do NOT over promise and under deliver. PERIOD. Set REAL expectations with your clients. 

NUMBER THREE: Stay organized. DOUBLE and TRIPPLE check references. If you’re writing about law, medicine, or a specific good or service provided by one of our clients, MAKE sure what you’re writing is true and accurate. And ALWAYS check with the Technical SEM team before linking to an article.

NUMBER FOUR: Treat our clients’ content campaigns as if it were yours. Better, treat your clients’ ad campaigns success as if your income depended upon it. Guess what, it does. If our clients are not making money, Legal Leads Group isn’t making money, and YOU’RE not making money. 

NUMBER FIVE: Smile, have fun, and enjoy what you do. Work isn’t everything. Your health, your family/friends, your happiness comes first. Happy Content team members excel. 

Brett Hawkins

Content Manager

Mr. Hawkins is more than a skilled writer. He is a “master mixer” of words. Brett has over 25 years of experience as a professional writer. From writing and publishing his own books and Ghost Writing for well established authors, to producing TV and Movie scripts, Brett has done it all. 

Not only does Mr. Hawkins write well, he also has a deep understanding of SEO, SEM, and how to utilize content to help generate leads for our clients. Brett works hand in hand with our Organic SEO, Paid Ads, and Traditional Marketing teams. We LOVE Brett and you will too.

Favorite Sports Team: New York Yankees, Los Angeles Lakers, and the LA Rams

Favorite Food: A fillet mignon steak from Mastro’s Beverly Hills

Favorite Hobby: Art, SPORTS, travel, his dog, family and friends

Favorite Movie: Good Will Hunting 

Favorite Quote: “You miss 100% of the shots you don’t take” – Wayne Gretzky

Gary Hewitt

President of Media

Our top Sales Executive is Mr. Gary Hewitt. Gary has over 30 years of B2B, as well as B2C sales experience. After college, Mr. Hewitt worked for LIFE Magazine. In addition, he helped Ringling Brothers and Barnum & Bailey become the largest traveling circus in the world during the 70’s and 80’s. Mr. Hewitt focuses primarily with the management and production of our traditional media ads, such as Television, OTT (digital commercial ads), Podcasts, Radio, and Print. In addition, Mr. Hewitt oversees our sales and operational teams.  

Favorite Sports Team: Boston Red Sox 

Favorite Food: A porterhouse steak from Gwen’s in Beverly Hills 

Favorite Hobby: Golfing and spending time with his family.

Favorite Movie: The God Father 

Favorite Quote: “If you don’t play to win don’t play at all” – Tom Brady

Manny Hernandez

Spanish SEM Manager

Mr. Hernandez runs our Spanish Marketing Division. He oversees a team of 10+ Account Specialists, solely focused on Spanish based digital and traditional ads. Manny has 25 plus years of sales and marketing experience. After graduating from The University of Texas at Austin, Mr. Hernandex took a job with Chevrolet Corporate. As a Corporate Finance Officer, he oversaw the entire Mid-Texas operations. 

Manny then shifted gears, diving into music and branding.  He is the cousin of the late, and globally acclaimed artist Selena, and was her campaign manager. In addition, Manny has helped Latin artists worldwide grow their digital footprint and reputation. He is extremely knowledgeable about media buys, ad placements, and traditional marketing. 

Favorite Sports Team: Kansas City Chiefs

Favorite Food: Pizza, friend chicken, and ice cream

Favorite Hobby: Sports, music, spending time with his wife and kids

Favorite Movie: Braveheart

Favorite Quote: “Every man dies, not every man trully lives” – William Wallace

Jordan Bailey

HR Manager 

Jordan does it all at Legal Leads Group. Mrs. Bailey and her team run our Operations & Human Resources departments. Jordan also plays a vital role in content and social media reviews. She has over 15 years of HR and Operations experience and has been with Legal Leads Group since we launched.  

From keeping our entire staff organized and on point to making sure we meet every deadline, Jordan and her teams work hard to ensure that Legal Leads Group provides the BEST customer experience time and time again. 

Favorite Sports Team: LA Rams and LA Galaxy

Favorite Food: Sushi, caviar, cookies

Favorite Hobby: Hiking, animals, traveling, her kids and family/friends

Favorite Movie: Grandma’s Boy and The Fifth Element

Favorite Quote: “Hey JP, how much do clothes cost in the Matrix?” – Alex

Legal Leads Group Partnerships & Certifications