An “earworm” is a catchy phrase, or a shocking image, something TRULLY “sticky” that BURNS a memory into your brain. Think about Nike and their “Just Do It” slogan. Or, “The Few… The Proud… The Marines”. McDonalds, “I’m Lovin’ It” or Maybeline’s “Maybe She’s Born With It. Maybe It’s Maybelline”. The point is THIS… TV and traditional marketing place YOUR ADS smack dab in front of consumers who ARE NOT currently looking for your goods or services. They are watching TV at home relaxing, or at the gym listening to music, or surfing their social media feeds.

HOWEVER, and THIS is where the MAGIC happens, YOUR face and IMAGE and SLOGAN get FOREVER embedded into the brains of your new potential clients. Subconsciously, they STORE your info into the recesses of their “mental warehouse”. 

HOWEVER, and THIS is where the MAGIC happens, YOUR face and IMAGE and SLOGAN get FOREVER embedded into the brains of your new potential clients. Subconsciously, they STORE your info into the recesses of their “mental warehouse”.  

This is HOW you BUILD your BRAND and your business IDENTITY. Traditional gives you a “two-for-one PUNCH”. First, you build your brand recognition and tap into new potential clients that you miss from digital. Second, you INCREASE the productivity and profitability of your DIGITAL ads. Yes, that’s right, traditional marketing SIGNIFICANTLY HELPS your digital marketing campaigns. 

When someone “Google searches” for goods or services, even if you come up number 1, 2, or 3, there are STILL about 12 other options to click on. However, if the searcher SAW one of your TV commercials, OTT ads on YouTube, drove by one of your billboards, or heard your radio jingle on the radio, that EARWORM resurfaces and then they SEE your DIGITAL ad. That digital ad STANDS OUT amongst the other 12 ads, and YOU get the CLICK and the CALL. 

Don’t Let “Sticker Shock” Shut Down Your Thoughts About TV & Traditional Marketing –INVEST in Your Ads and MAKE MONEY

Okay, so if you’re still reading through this page, chances are you are considering a TV and/or traditional marketing campaign. So, let’s cut to the chase. The number one question we get asked is “how much do I need to spend on ads?” and we understand why. We are REAL at Legal Leads Group. Paid ad campaigns can sometimes (very often if your an attorney) have a “scary sticker price” when you first look at the numbers. However, you are actually NOT spending a PENNY on paid ads. 

Instead, you are INVESTING in your business. You are INVESTING in paid ads. We URGE clients to look at their paid ad campaigns NOT as a cost, NOT as how much you spent, BUT INSTEAD on HOW MUCH MONEY you MADE from your campaigns. It takes capital for a campaign to run right. Most marketing agencies are TOO AFRAID to tell their clients the truth. At Legal Leads Group, we tell it like it is.  

Our traditional marketing team is headed by industry leader, Mr. Gary Hewitt. He brings over THREE DECADES of experience with him to Legal Leads Group. Yes, for 31 years Mr. Hewitt has rubbed elbows with the biggest brands and names in TV and Radio/Print marketing and branding. Our team will work with you and your staff to determine a budget we believe will give us the most bang for your buck, and most of all, give us the opportunity to land you the quality leads you’re looking for. 

Legal Leads Group‘s 5 Key Principles for Our Traditional Ads Team

NUMBER ONE: Honesty is the best policy – Don’t speak about a product or service unless you fully understand it. It’s OKAY to tell a client that you don’t know the answer, BUT that you will find someone who does and get back to them. 

NUMBER TWO: Do NOT over promise and under deliver. PERIOD. Set REAL expectations with your clients. 

NUMBER THREE: Stay organized. Traditional marketing such as TV, radio, and print have specific deadlines to meet in order to post ads, BE ON TOP of your pipeline and KNOW your clients deadlines.

NUMBER FOUR: Treat our clients’ ad campaigns as if it were yours. Better, treat your clients’ ad campaigns success as if your income depended upon it. Guess what, it does. If our clients are not making money, Legal Leads Group isn’t making money, and YOU’RE not making money. 

NUMBER FIVE: Smile, have fun, and enjoy what you do. Work isn’t everything. Your health, your family/friends, your happiness comes first. Happy Traditional Ads team members excel. 

Gary Hewitt

President of Media

Our top Sales Executive is Mr. Gary Hewitt. Gary has over 30 years of B2B, as well as B2C sales experience. After college, Mr. Hewitt worked for LIFE Magazine. In addition, he helped Ringling Brothers and Barnum & Bailey become the largest traveling circus in the world during the 70’s and 80’s. Mr. Hewitt focuses primarily with the management and production of our traditional media ads, such as Television, OTT (digital commercial ads), Podcasts, Radio, and Print. In addition, Mr. Hewitt oversees our sales and operational teams.  

Favorite Sports Team: Boston Red Sox 

Favorite Food: A porterhouse steak from Gwen’s in Beverly Hills 

Favorite Hobby: Golfing and spending time with his family.

Favorite Movie: The God Father 

Favorite Quote: “If you don’t play to win don’t play at all” – Tom Brady

Manny Hernandez

Spanish SEM Manager

Mr. Hernandez runs our Spanish Marketing Division. He oversees a team of 10+ Account Specialists, solely focused on Spanish based digital and traditional ads. Manny has 25 plus years of sales and marketing experience. After graduating from The University of Texas at Austin, Mr. Hernandex took a job with Chevrolet Corporate. As a Corporate Finance Officer, he oversaw the entire Mid-Texas operations. 

Manny then shifted gears, diving into music and branding.  He is the cousin of the late, and globally acclaimed artist Selena, and was her campaign manager. In addition, Manny has helped Latin artists worldwide grow their digital footprint and reputation. He is extremely knowledgeable about media buys, ad placements, and traditional marketing. 

Favorite Sports Team: Kansas City Chiefs

Favorite Food: Pizza, friend chicken, and ice cream

Favorite Hobby: Sports, music, spending time with his wife and kids

Favorite Movie: Braveheart

Favorite Quote: “Every man dies, not every man trully lives” – William Wallace

Tanner Hicks

Law Firm Sales Manager 

Tanner Hicks has over a decade of experience selling big ticket IT items to law firms and business professionals. Mr. Hicks is a Navy Veteran, and during his service, he spent time in the JAG Corps. Tanner is the head of our Law Firm division. He is tenacious, intelligent, and understands what lawyers need from their lead generation campaigns. He runs a tight ship, and his teams produce industry leading results for our law firm clients.   

Favorite Sports Team: Baltimore Ravens

Favorite Food: Sushi

Favorite Hobby: Surfing, working out, football, and spending time with his fiance’ 

Favorite Movie: Top Gun (one and two)

Favorite Quote: “You can’t take no breaks” – Ray Lewis

Neil Markowitz

Medical Sales Manager

Neil Markowitz is a GURU when it comes to medical and dental marketing. Mr. Markowitz has worked with small to medium sized dental offices, plastic surgery centers, and medial professionals coast to coast for over 15 years. In fact, Neil has helped build TWO of the TOP 10 Dental DSO’s in the nation within the last 36 months. Correct, even during the height of the COVID-19 pandemic Neil’s clients THRIVED. Legal Leads Group understands the importance of HIPAA compliance. In addition, our systems, ad campaigns, and marketing software platforms work with your internal CRM’s. We are truly your one stop shop for medical marketing.

Favorite Sports Team: Denver Broncos

Favorite Food: Sea Food, Sushi, and Ice Cream

Favorite Hobby: Traveling the world and spending time with his wife

Favorite Movie: Shawshank Redemption 

Favorite Quote: “The secret of getting ahead is getting started” – Mark Twain

Legal Leads Group Partnerships & Certifications