Tried, Tested, and True
TV, Radio, and Print Work
Traditional Marketing
Yes, we live in a digital age. Yes, digital marketing is vital to your success. But digital isn’t everything. If you want to GROW your biz and MAKE MONEY, you need to expand your advertising horizon. Business owners forget about the power that traditional marketing brings to the table.
Rocket Fuel for Your Firm
Traditional Marketing Works
Television is Still the Most Powerful Advertising Platform Available
Before you start throwing your hands in the air screaming “how is a digital ad agency telling me to invest in TV?”, pump the brakes. Legal Leads Group isn’t just a digital marketing company, we are a full service LEAD GENERATION agency. Or, better yet, we are your partner in PROFITS. Our job is to make you MONEY, MORE money than you ever have before. In order to accomplish that, we need to drive you new paying clients and and patients.
We provide you the clients you need to thrive. Think of our relationship like a football game. You DO NOT care if we score by running the ball in or throwing deep. You just want the ball in the endzone. More importantly, you JUST want to WIN. TV, Radio, Print, and Traditional Marketing are powerful. It’s like having Aaron Rodgers, Tom Brady, and Joe Montana (all in their prime) on the same team. Throw in the best of the best recievers and a defensive all star squad and the number one ranking special teams. You’re going to WIN. Period.
Get Your Law Firm’s Phone Ringing
Schedule a FREE, ZERO pressure consultation with an actual certified ad specialist and lead generation rep. NOT a sales executive. Let our law firm lead gen experts help you grow your practice today.
How Does TV Work & How Can Traditional Marketing Compliment My Digital Campaigns?
In order to fully comprehend the POWER of TV ads, you need to understand the way digital marketing works from a potential clients mindset. Let’s use a personal injury client as an example. Say John or Jane Smith wake up on a Saturday morning. They make a cup of coffee, check their email, get the kids off to a sporting event. They are enjoying their typical Saturday. SLAM, leaving practice a FedEx truck CRASHES into their minivan. They get rush to the ER, they freak out, they GOOGLE search for a “car accident injury lawyer“.
RING RING, you’re the injury attorney atop the long list of ads on Google, YOU get the call, and you LAND a large commerical truck accident injury case. Okay, let’s review and dig deeper. Again, this is all in an effort to explain HOW and WHY television ads WORK so well to GROW your client base. The Google search example above works BECAUSE of the clients MINDSET.
If John or Jane Smith KNEW a lawyer to call, or had a friend or family member that was a lawyer, or even say a gym buddy who worked for a law firm, chances are they would NOT “search online” for an attorney. So, INVESTING in digital ads MAKES sense because it allows you to CAPTURE clients who TURN to the web to HUNT for goods and services. So, where and how do TV and traditional ads fit in? Keep reading.
How TV & Traditional Marketing Plug into Your Biz
Just as digital marketing places your ads where, well, digital “searches” are… TV and traditional marketing places your ads where, well again, traditional “SPONGES” are. Yes, “sponges”. Let’s explain.
TV and traditional ads create, what we in the advertising biz call, an “earworm.”
An “earworm” is a catchy phrase, or a shocking image, something truly “sticky” that burns a memory into your brain. Think about Nike and their “Just Do It” slogan. Or, “The Few… The Proud… The Marines.” McDonalds, “I’m Lovin’ It” or Maybelline’s “Maybe She’s Born With It. Maybe It’s Maybelline.” The point is… TV and traditional marketing place your ads smack dab in front of consumers who ARE NOT currently looking for your goods or services. They are watching TV at home relaxing, or at the gym listening to music, or surfing their social media feeds.
However – and this is where the magic happens – your face, image, and slogan get forever embedded into the brains of your new potential clients. Subconsciously, they store your info in the recesses of their “mental warehouse.”
This is how you build your brand and your business identity. Traditional gives you a “two-for-one punch.” First, you build your brand recognition and tap into new potential clients that you miss from digital. Second, you INCREASE the productivity and profitability of your DIGITAL ads. Yes, that’s right, traditional marketing SIGNIFICANTLY HELPS your digital marketing campaigns.
When someone “Google searches” for goods or services, even if you come up number 1, 2, or 3, there are STILL about 12 other options to click on. However, if the searcher SAW one of your TV commercials, OTT ads on YouTube, drove by one of your billboards, or heard your radio jingle on the radio, that EARWORM resurfaces and then they SEE your DIGITAL ad. That digital ad STANDS OUT amongst the other 12 ads, and YOU get the CLICK and the CALL.
Legal Leads Group Believes in Blended Ad Campaigns – Paid Search, Social, Organic SEO, TV, and Radio Work Together to Build Your Brand and Reputation
Don’t Let “Sticker Shock” Shut Down Your Thoughts About TV & Traditional Marketing – Invest in Your Ads and MAKE MONEY
Okay, so if you’re still reading through this page, chances are you are considering a TV and/or traditional marketing campaign. So, let’s cut to the chase. The number one question we get asked is “how much do I need to spend on ads?” and we understand why. We are REAL at Legal Leads Group. Paid ad campaigns can sometimes (very often if your an attorney) have a “scary sticker price” when you first look at the numbers. However, you are actually NOTspending a PENNY on paid ads.
Instead, you are INVESTING in your business. You are INVESTING in paid ads. We URGE clients to look at their paid ad campaigns NOT as a cost, NOT as how much you spent, BUT INSTEAD on HOW MUCH MONEY you MADE from your campaigns. It takes capital for a campaign to run right. Most marketing agencies are TOO AFRAID to tell their clients the truth. At Legal Leads Group, we tell it like it is.
Our traditional marketing team is headed by industry leader, Mr. Gary Hewitt. He brings over THREE DECADES of experience with him to Legal Leads Group. Yes, for 31 years Mr. Hewitt has rubbed elbows with the biggest brands and names in TV and Radio/Print marketing and branding. Our team will work with you and your staff to determine a budget we believe will give us the most bang for your buck, and most of all, give us the opportunity to land you the quality leads you’re looking for.
Types of Traditional Ad CampaignsWe Build at Legal Leads Group – Our Team Has Over 100 Years of Combined Experience in TV, Radio, & Print
Here is a list of just some of the types of traditional marketing campaigns we build and manage. For further information, please contact us directly.
- Local TV Commercials
- National TV Commercials
- Streaming TV Commercials
- OTT (YouTube)
- Mobile APP Videos
- Billboards (digital and traditional)
- Email Campaigns
- Radio
- Satellite Radio
- Spotify and Digital Radio Ads
- Print Marketing
Legal Leads Group’s 5 Key Principles for Our Traditional Ads Team
- Honesty is the best policy. Don’t speak about a product or service unless you fully understand it. It’s OKAY to tell a client that you don’t know the answer, BUT that you will find someone who does and get back to them.
- Do NOT overpromise and underdeliver. Set REAL expectations with your clients.
- Technology changes, marketing changes, Legal Leads Group changes with it. You MUST be up to date on all product offerings and service offerings.
- Treat your client’s marketing campaign as if it were yours. Better, treat your client’s marketing campaign success as if your income depended upon it. Guess what, it does. If your clients are not making money, Legal Leads Group isn’t making money, and YOU’RE not making money.
- Smile, have fun, and enjoy what you do. Work isn’t everything. Your health, your family/friends, your happiness comes first. Happy team members excel.
Who’s In Charge of the Traditional Ads Team at Legal Leads Group? Learn More About Our Team Leaders
Let’s take a minute to learn more about the TV/radio/print ads team at Legal Leads Group. Remember, at any time, you can contact us at (805) 273-8791 to learn more about our marketing services. If you prefer to email us, fill out our paperless contact form. Or, if it’s an emergency and you need a live rep to call you, even after-hours or on weekends, fill out a 24-Hour Emergency IT Ticket.
Traditional Marketing
They put together high-powered and beautiful websites geared for top-end businesses and performers. They run a competent business and are easy to work with.
– Paul Petrus
I can highly recommend Legal Leads Group. As a personal injury attorney in Houston, I know I am in one of the most competitive markets in the country. Month in and month out my law firm is flooded with cases, quality cases including severe MVA injuries, commercial truck accident cases, cases I have been looking for… for a long time. Legal Leads generates the cases, handles our site and SEO and even our traditional marketing needs. Best of all they handle all the intakes and assist us with signing the clients. This company does what they say they will. Give them a call if you are serious about growing your firm.
– James Lassiter
Legal Leads Group is very easy to use. They built my website, developed my marketing campaigns, handle my social media, and bring in case leads. They handle every facet of my law firm’s marketing and lead generation needs. The ability to utilize one team, one company, for my advertising needs has been a game changer. Best of all, since they are owned by attorneys, they understand what we go through. I highly recommend them.
– Angela Greenspan
Hands down the best marketing company I have ever used. I have been practicing law for over 35 years; this company delivers cases on a consistent basis. My law firm has never achieved this level of success from an advertising campaign before. I highly recommend LLG, case cost isn’t cheap but neither are their results. Worth the money.
– Bob Germany
LLG’s ability to not only generate quality injury cases, but even more to assist with handling inbound leads and sign them with my retainer, is hands down an enormous asset for my practice. They deliver.
– Jonathan Rashtian
Legal Leads legitimately cares about my firm and goes the extra mile for me. I looked at my firm’s diagnostics from last March versus this March and thanks to Legal Leads my case load has tripled in the month of March.
– Kenneth King
I have been using Legal Leads for their Case Qualifying System. It is so helpful! They handle the leads, they answer the phone for you and then sign up the client. It’s that easy. I highly recommend them for all attorneys!
– Michelle Gershen
They actually care about SEO and following up with clients. I am always able to get a hold of my rep, and their articles and content are well-written. My website is professionally designed as well.
– Christopher Kreeger
Legal Leads cares about doing what they say. They are in the business of bringing new business to law firms. We get cases, and they have done everything they said they would and more.
– Phil Hawkins
Working with Legal Leads Group has been an outstanding experience! They excel at getting clients onboard and signed up during the initial call, which really sets them apart. Their team is dedicated, diligent in securing cases, and consistently follows up to keep track of every lead they bring in. Communication with them is seamless they’re responsive, reliable, and always easy to reach. I highly recommend partnering with them!
Adriana Garcia
I had an amazing experience working with Legal Leads Group! They are incredibly persistent in following up and ensuring everything is on track, which made the process so smooth for me. They’re a great company to work with—professional, reliable, and truly dedicated to delivering results. I highly recommend them to anyone looking for top-notch legal lead services!
Benjamin Magadan Beall
Marissa was absolutely amazing! She went above and beyond to help me through my confusion with patience, and expertise. She took the time to explain everything clearly, making sure I felt comfortable and informed every step of the way. Her friendly and professional approach made the entire experience stress-free. I highly recommend.
Kathleen Camacho
I could not have asked for a better representative to help guide me through the process in how Legal Leads Group operates. Super impressed with how professional the team conducts their business. Marissa explained everything in perfect detail and made it very easy to understand.
David John
Kyle provided excellent service and made the entire process smooth and hassle-free. He was knowledgeable, and handled everything with professionalism. Great experience overall!
Miriam Schilling
Marissa was extremely patient and friendly! She was able to answer every single one of my questions snd was super informative and knowledgeable! The best customer service I have received. Thank you!
Judith Ruelas
Kyle is very helpful and professional. He is knowledgeable, reliable, and always willing to go the extra mile to assist. I’d highly recommend working with him!
Anthony Abarca
I spoke with Kyle today and he handled my call very professionally. Glad he was my representative. Definitely an asset to the company!
Dayna Blankenship
Kyle at LLG was super helpful. He has a great attention to detail and made sure I was set. Highly recommend
Miguel Munguia
Incredibly patient and supportive staff! They answered all of my questions thoroughly. Marissa’s knowledge and professionalism made for the best customer service experience.
Michael Jellinek
Exceptional service from Marissa, her professionalism, patience, and positive energy made the experience a delightful one. Easy to talk to and answered all my questions, we need more reps like Marissa, thanks again for all your support!
Jhovany Atayde
Gianna was very informative and had some great knowledge giving us insight to the company and their performance in obtaining cases.
Nicolas Suppa
Carlos is on point! I have lots of experience in the field and tried to challenge him during the presentation but he amazed me! He even taught me things I didn’t know! I’m very impressed. I’m so happy I took his call and even more happy I took the presentation.
Rebeca Lopez
What an amazing experience! Carlos had all the patience in the world. He walked me through everything step by step. When he said, I could contact him anytime he wasn’t lying. I’m so happy with his service.
Juan Almeida
Kyle provided excellent service and made the entire process smooth and hassle-free. He was knowledgeable, and handled everything with professionalism. Great experience overall!
Miriam Schilling
Carlos and his team are very professional. They took care of me and my crew. For hours they were on a zoom call with us explaining in detail how everything is done and what we need to do on our end. They helped setting us up and made the entire process fun and informative.
Jayden Noah
LLG’s ability to not only generate quality injury cases, but even more to assist with handling inbound leads and sign them with my retainer, is hands down an enormous asset for my practice. They deliver.
Jonathan Rashtian
I spoke with Kyle about how legal leads can help generate business for me. He came across as very knowledgeable and helped me to clearly understand what sets legal leads apart from other lead generating companies through the use of sophisticated technology etc. Appreciate the clear and thorough explanation.
Adrian Abarca
Carlos scheduled a zoom appointment with me and explained everything step by step. When I wanted proof that everything is done in house he pickup the laptop and walked me all over the LLG offices. He even had an ad representative join us right there on the spot! I’m so impressed how they handle business!!!
Charlie Rosales
Gianna was very helpful and informative and knowledgeable and we were able obtain cases thanks to her help!
Orin Eliyahu
In my dealings with Legal Leads Group, they offered great customer service and an aggressive campaign to get me more clients.
Randy Pelham
It’s so hard to find good service nowadays, so happy I found this company. Marissa made my experience so smooth and easy, very informative and made legal experience easier to handle.
Kamile Valionis
I have been practicing personal injury law and civil litigation for over 20 years. I have tried lots of lead generation companies and online marketing companies. Legal Leads Group is hands down the best law firm marketing agency I have ever used. Within a few days my phone was ringing and I was signing cases. The staff was very easy to work with, setting up the account was simple. I highly recommend Legal Leads Group. If I could give more stars I would.
Sergio Benedetto
Marissa was very kind and gave excellent customer service! Will definitely be recommending Lucrative Legal to others.
Melissa Castellanos
Legal Leads Group is a great lead generation agency. I definitely recommend them! They do quality work and have really clear communication with clients. Amazing service from the entire staff.
Anthony Attalia
Called and spoke to Kyle to inquire of services. He did such a good job of communicating and answering all my questions in a professional manner.
Reyna Carillo
Kyle was very detailed with giving me information. I learned so much! Great customer service!
Xavier X.
I was completely impressed with Marissa she was very professional and has good customer service she’s very knowledgeable and helpful. Thank you again Marissa for going above and beyond.
Chiny Marron
What a fantastic Group. Nick Ryan is a pleasure to work with and passionate about providing the very best in service. He is a tireless worker and always keeps his promises. You will not find a greater commitment to your success.
Dave Walter
LLG and their reps are highly responsive. I recommend them without hesitation. If you have questions, give Nick a call. He is always available and jumps on things right away.
Thomas Clifford
Legal Leads legitimately cares about my firm and goes the extra mile for me. I looked at my firm’s diagnostics from last March versus this March and thanks to Legal Leads my case load has tripled in the month of March.
Ken King
Kyle is a professional representative of your company. He was very helpful, friendly and easy to talk to.
Monica Carillo
Nick and his team are hands down the best in the business. Exceptional service, expertise, and results driven. A lot of “experts” but only one guru – Nick!
Harut Tovmasyan
