Google Ad Campaigns That Convert

high converting Google Ad campaigns for Law firms 

Agressivley Targeted & Highly Converting Paid Ad Campaigns

Quality Content & Design

We publish high quality, hand written unique content specific to your vertical of law and the geographical locations you wish to market. We top that off with designs built to convert.

Highly targeted paid ad campaigns

As a Google Partner firm we develop highly targeted paid ad campaigns on multiple Google Platforms such as Google Screened, Search, Video, App, as well as on Social Media.

SEO+Paid Ads+Traditional Ads=New Cases

If your law firm is spending money on marketing, you are investing in your practice. Investing to make a profit. Our blended ad campaigns are built from an agessive ROI standoint. We GET you new cases.

Maximizing Case Leads: The Legal Leads Group Approach to Google AdWords for Law Firms

In the digital marketing arena, where every click could mean a new client, law firms are increasingly turning to Google AdWords and paid traffic campaigns. Legal Leads Group stands out in this crowded field by employing state-of-the-art techniques and advanced tactics to create high-converting campaigns. Our team of certified Google Ad specialists, designers, content publishers, and legal professionals work in harmony to craft ads that not only capture attention but convert searchers into clients.

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Legal Leads Group Google AdWords Training Course

Get Your Law Firm's Phone Ringing Today- Click Below

Click the button below to schedule a FREE, ZERO pressure consultation with an actual certified ad specialist and lead generation rep. NOT a sales executive. Let our law firm lead gen experts help you grow your practice today.

Understanding Google’s Ad Ecosystem for Lawyers

Google Local Service Ads:

These ads are specifically designed for local businesses, including law firms. They appear at the very top of Google search results, providing prominent visibility for services offered by lawyers in a specific area.

Google Screened:

This program is for professional service providers, including attorneys. It adds a layer of trust by showing that your firm has been vetted and approved by Google.

Search Ads:

These are the traditional ads that appear on search results pages. For attorneys, they can be tailored to capture the attention of users searching for legal representation.

Display Ads:

These visual ads appear on websites within Google’s Display Network. They’re useful for law firms looking to increase brand awareness.

Video Ads:

Leveraging platforms like YouTube, video ads can be a powerful tool for engaging potential clients with compelling stories or testimonials.

Call Only Ads:

These ads are optimized for mobile and designed to encourage immediate phone calls, making them a valuable asset for attorneys looking to increase consultations.

Top 5 Strategies for Crafting High-Quality Google Ads for Law Firms

  1. Targeted Keyword Selection:

    • Utilize advanced research tools to identify high-intent keywords specific to legal services.
    • Create ad groups focused on different practice areas to ensure relevancy and improve Quality Score.
  2. Compelling Ad Copy:

    • Combine legal expertise with persuasive writing to create compelling ad copy.
    • Highlight unique selling points and include clear calls to action (CTAs).
  3. Landing Page Optimization:

    • Develop dedicated landing pages that align with ad copy to improve conversion rates.
    • Use A/B testing to refine messaging and design elements for optimal performance.
  4. Ad Extensions:

    • Implement ad extensions like sitelinks, callouts, and structured snippets to provide additional information and increase ad real estate.
    • Use location extensions for local law firms to drive foot traffic to their offices.
  5. Continuous Campaign Management:

    • Monitor campaign performance daily, adjusting bids, and budgets to optimize spend.
    • Employ smart bidding strategies like CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend) to maximize ROI.

Google Adwords Image for attorneys

Real-Time Reporting and Client Communication

Legal Leads Group doesn’t just set up campaigns; we manage them daily, providing real-time reporting to our clients. We also schedule weekly calls with each client to review performance metrics such as clicks, calls, form fills, and conversions.

Maximizing ROI with Google ROAS

ROAS (Return on Ad Spend) is a crucial metric in paid advertising campaigns. It measures the gross revenue generated for every dollar spent on ads. At Legal Leads Group, our goal is always to achieve a maximum ROI for our clients by continuously optimizing campaigns and focusing on high-converting strategies.

Additional Google AdWords Features that are Important to Law Firms Looking for Leads

Google AdWords is a powerful tool for law firms looking to attract more case leads, and understanding the intricacies of its features can significantly enhance a campaign’s success. Here’s how various aspects of Google AdWords can be optimized for a law firm’s benefit.

Call Extensions

Call extensions are a feature in Google AdWords that allow advertisers to add a phone number to their ads. This is especially useful for law firms, as it provides potential clients with a direct line to legal help. When a prospect sees an ad for a law firm and can immediately call with a single click, it increases the likelihood of immediate engagement and conversion.

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Click-Through Rates (CTR)

CTR is a measure of how often people who see your ad end up clicking it. For law firms, a high CTR is indicative of effective ad copy and targeting. Ads that resonate with the intended audience and clearly communicate the firm’s value proposition are more likely to be clicked. Improving CTR involves refining targeting strategies, using compelling call-to-actions, and creating relevant ad text that speaks to the searcher’s intent.

Conversion and Call Tracking

Conversion tracking in Google AdWords allows law firms to see how effectively their ad clicks lead to valuable customer activity, such as phone calls, form submissions, or live chats. Call tracking can be particularly insightful, as it enables firms to track which ads, keywords, and campaigns are driving the most phone calls. This data helps allocate budgets more effectively and tweak campaigns for better performance.

Google Analytics and Google Data Studio

Google Analytics provides detailed insights into website traffic and user behavior after clicking on an ad. Law firms can use this data to understand which pages are most engaging and what content leads to conversions. Google Data Studio can take this data and transform it into easy-to-understand reports and dashboards, allowing for quick analysis and decision-making. By integrating AdWords data with Google Analytics, law firms gain a comprehensive view of their online marketing performance.

Videos in AdWords

Videos are an important component of AdWords for several reasons:

  1. Engagement: Videos can capture attention more effectively than text or images alone.
  2. Information: They provide a way to convey complex information in an easily digestible format.
  3. Trust: Videos allow potential clients to see and hear from attorneys directly, fostering trust and credibility.
  4. Emotional Connection: They can evoke emotional responses, which is particularly important in legal situations where clients are often dealing with stressful issues.
  5. SEO Benefits: Video ads can improve search engine rankings as Google often prioritizes content with video in search results.

For law firms, videos offer a unique opportunity to give potential clients an intimate look at who will be representing them. It can showcase the firm’s expertise, client testimonials, or explain legal concepts in layman’s terms. This not only aids in conversion but also helps in building a connection before the first consultation.

In conclusion, by leveraging call extensions, focusing on improving CTRs, utilizing conversion and call tracking, integrating with Google Analytics and Data Studio, and incorporating videos into their AdWords strategy, law firms can create powerful campaigns designed to attract more case leads. Each tool offers a different insight into the performance of the ads and helps law firms to optimize their campaigns for maximum ROI.

Legal Leads Group Google AdWords Training Course

Get Your Law Firm's Phone Ringing Today- Click Below

Click the button below to schedule a FREE, ZERO pressure consultation with an actual certified ad specialist and lead generation rep. NOT a sales executive. Let our law firm lead gen experts help you grow your practice today.

get leads for my law firm

Legal SEO & SEM For Case Lead Generation

Legal Leads Group is a trusted Google Partner firm with over 16 years of experience specializing in assisting law firms with their lead generation needs. Our expertise in leveraging multiple Google AdWords channels and platforms enables us to develop highly targeted campaigns that focus on attracting the specific types of “home-run cases” that law firms desire.

By utilizing geotargeting and retargeting strategies in our campaigns, we aim to lower the cost per acquisition for our clients by increasing pull-through ratios. This approach allows us to reach potential clients in specific geographic locations and re-engage with individuals who have previously shown interest in our clients’ services.

At Legal Leads Group, we understand the importance of delivering high-quality leads that are tailored to each law firm’s unique requirements. Our strategic use of Google AdWords channels and platforms, combined with advanced targeting techniques, helps us optimize campaign performance and drive successful outcomes for our clients.

If you are looking to enhance your law firm’s lead generation efforts and attract valuable “home-run cases,” Legal Leads Group is here to help. Contact us today to learn more about how our Google Partner firm can assist you in achieving your marketing goals.

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GLSA & Search ads

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video & app ads

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call only ads & retargeting

A Trusted Front to Back Digital Marketing & Traditional Advertising Agency…

Lot’s of marketing companies claim to have happy clients. We don’t have to. Just check out our reviews and read what real lawyers, medical professionals and business owers just like you, have to say about our services. Talk is cheap. Results are all that matter.

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Top Rated Law Firm Marketing Agency

Grow Your Legal Practice With Law Firm Marketing Campaigns That Work… It’s TIME to Get PAID From Your Marketing Investment

Legal Leads Group is a premier lead generation agency. Our team of paid search specialists, digital marketing experts, and traditional advertising executives work hand in hand, all in-house, to provide our clients with the most productive and effective lead campaigns. For over 12 years we’ve driven our law firm clients millions of dollars in revenue. Find out what we can do for you and your law firm today. Check out some of our work below. We can DRIVE your the clients that your law firm needs. We UNDERSTAND law firm marketing.

We Understand What it Takes to Get Your Law Firm New Clients Monthly

We attend and sponsor the same conferences you go to. Through continuing education, we learn more about the ever-changing challenges and needs for attorneys. This allows us to obtain the actual results that matter, getting your phone to ring with paying clients every month. This is the reason why so many law firms have turned to us for their marketing. From SEO and Paid Ads, to managing your Legal Directories and your Social Presence, we do all of it in house. That’s right, non of our work is outsourced. Everything is handled in our California or Texas offices. 

Best Law Firm Marketing Company

The Types of Law Firms we Focus on at Legal Leads Group

At Legal Leads Group, we’re upfront and blunt about what we are good at. Honesty is the best policy, and we’re not going to waste your time, your money, or ours either if we are not a good fit. Check out some of the top types of law firms we believe we overly excel at helping below.

 

 

 

Get Your Law Firm's Phone Ringing Today- Click Below

Click the button below to schedule a FREE, ZERO pressure consultation with an actual certified ad specialist and lead generation rep. NOT a sales executive. Let our law firm lead gen experts help you grow your practice today.

Personal Injury Attorney Marketing – We Can Deliver the Cases You the Cases You Want

Whether you’re looking to pump dozens of MVAS (motor vehice accident) cases a month to your team of attorneys and paralegals, or if you are more focused on Tort Law, Med-Mal, and Wrongful Death, we can help.

Personal Injury Attorney marketing is the toughest (and most expensive) type of law firm marketing. From car crashes to meso cases, we know how to deliver the type of client and case details you need. Our leads bring you quality cases that inturn increase your firms ROI.

Types of Personal Injury Claims we Deliver Top Quality Case Leads For…

Motor Vehicle Accident Cases (MVA’s) 

  • Car Crashes
  • Truck Accidents
  • Motorcycle Wrecks

 Slip & Fall Cases (Premises Liability) 

  • Super Market Cases
  • Parks & Recreational Sites
  • Amusement Parks & Water Parks
  • Sporting Events & Concerts
  • Construction Sites

Major Tort Law Injury Claims

  • Wrongful Death
  • Medical Malpractice
  • Mesothelioma Cases
  • Class Action Claims

Other Types of Personal Injury Leads

  • Dog Bites
  • Bicycle Accidents
  • Pedestrian Accidents
  • Truamtic Brain Injury Claims
  • Back & Spinal Cord Injuries
  • Injuries from Sports (youth, collegiate, professional) 
  • Broken Bones & Major Injury Claims 

 

Get High Quality Workers’ Compensation Cases – Without Breaking Your Budget

Workers’ Compensation and Personal Injury law share some similiar properties. However, they are also very different. While they typically both deal with injuries, Workers’ Comp law makes getting quality cases a little “tricky”. 

Lucky for our clients, we know how to deliver top notch leads that convert. If you’re and injury lawyer looking to dabble in Workers’ Comp, if you are a tenured Workers’ Comp Law Firm looking to boost your business, we can help. 

Family Law & Divorce Case Leads – We’ve Got You Covered

Tired of wasting your time and money chasing bogus divorce case leads? Are you pulling your hair out from talking to clients that simply do not want to pay you what you’re worth? We understand..

At Legal Leads Group, we’ve come up with a fool proof way of driving you quality family law leads. From divorce and child support cases to larger claims such as property and asset division cases, we deliver the types of cases and CLIENTS you’ve been searching for. 

Criminal Defense

Criminal Defense is a sense of urgency-based lead. Someone who has just been charged with a crime or released on bond is going to be looking for legal help. We can DRIVE you quality criminal defense case leads.  

Employment Law

Obtaining employment leads, the types of cases that have a chance of converting to a “win”, is not easy. Employees who have been wronged think they are right; they may not be. We can get you quality case leads.  

Immigration Defense

In today’s politically charged climate, immigration and deportation are hot topics. We know how to drive your firm the cases you need, and how to utilize geo-targeting to get your ads in front of your competition.  

Leads & New Clients Increase Your ROI… Not Phantom Keyword Placements That no One Ever Searches For…

Other marketing agencies focus on phantom placements, or overstated keyword reports. We don’t. That’s because we know that what matters most is getting new clients every month. So, we perform extensive research to figure out how your potential clients are searching for your services.

Programming & Coding Gurus – We Make it Happen

From amazing designs to converting your Google AdWords spend, we know how to take your business to the next level.

We have the brain power and the credentials you can depend on. From Yoast to Google, and everything in between, we keep up on all of the new techniques and tools. This allows us to strategize and game-plan, to create the best possible marketing campaign for your businesses needs.

Site Functionality on all Platforms

Whether your clients search for you on mobile by speaking to their phones, or if they perform a traditional desktop inquiry, your site will rank at the top of the results.

The best way to generate new clients is to go directly after your competitors. If you can continuously outrank and outbid your competition, you will drive customers to your page. We do this for you, regardless of the platform your client utilizes.

Achieve Your Business Goals

We take you and your business to the finish line… in FIRST PLACE

With Legal Leads Group Marketing you will get to the finish line first. In order to be the best, you need to work with the best. Call us today and speak with an Account Analyst about what we can do to customize a campaign that will yield you new clients every month, guaranteed. 

The Finish Line – Launch Something Today

Let Legal Leads Group take you and your business to the finish line. Month after month, we build, monitor, and maintain advertising campaigns that simply deliver what matters most, the quality leads you need to increase profits. Scroll down below and schedule a free consultation today. We’re ready, willing, and able to drive you new clients, customers, and patients. Call now and get your phones ringing TODAY.

We’ve Got What You Need

Grow Your Business Now – Call Legal Leads Group TODAY

All of our work is done in-house. Right here in our Los Angeles location or our Texas locations. As certified Google AdWords Specialists, we love Paid Search. We’re also big fans of organic programming, social, and video marketing. Check out what we can provide your business. Schedule a free consultation to talk to an account analyst in one of our offices today. Time is money, let us help streamline your practice and grow your business. 

– The Finish Line –

We’ve Got What You Need

Grow Your Business Now – Call Legal Leads Group TODAY

All of our work is done in-house. Right here in our Los Angeles location or our Texas locations. As certified Google AdWords Specialists, we love Paid Search. We’re also big fans of organic programming, social, and video marketing. Check out what we can provide your business. Schedule a free consultation to talk to an account analyst in one of our offices today.

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Legal Leads Group

California Corporate Address:

699 Hampshire Road, Suite 217

Westlake Village, CA 91361

Texas Corporate Address:

130 N Preston Rd, Suite 22B

Prosper, TX 75078

Legal Leads Group

Looking to grow your law firm? Look no further than Legal Leads Group. We are a premier case lead generation agency with decades of documented success. Call us now to schedule a free review. All of our developers and ad reps are in-house. Get started today and get your law firm's phone rining tomorrow.

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This website is for advertisement purposes only. Legal Leads Group is a certified Google Partner Firm. Copyright 2023 all rights reserved. View our Privacy Policy and Terms/Conditions & Payment/Refund Policy. For more information please email support@lucrativelegal.com.

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Big Bang Geeks Information

California Corporate Address:

6320 Canoga Ave, 15th Floor

Woodland Hills, CA 91360

Texas Corporate Address:

130 N Preston Rd, Suite 22B

Prosper, TX 75078

Schedule a Free Lead Consultation

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This website is for advertisement purposes only. Big Bang Geeks is a subsidiary of Big Bang Geeks Marketing and R 33 Research Corp. Copyright 2023 all rights reserved. View our Privacy Policy and Terms/Conditions & Payment/Refund Policy. For more information please email support@lucrativelegal.com or call (818) 877-7701.