AI for SEO Content and Law Firm Marketing

It’s 2024, you’re back in the office from the long break, and your staff is ready to bring paying cases into the door. 2023 brought us a lot of new additions when it comes to digital ads, online marketing, and even updates to TV and radio allowed us to hone in on our law firm ad campaigns. The biggest buzz in 2023 was without a doubt AI and what it could do, could not do, and most importantly/worrisome is what is SHOULD NOT do. In fact, it wasn’t just tech sites and chiming in on the potential dangers of AI for SEO, even Forbes got in on the action. Today’s article is going to discuss AI for SEO Content and Law Firm Marketing. We will touch on current AI tools/softwares, why we believe law firms should not trust AI to handle their advertising and SEO content, and how AI currently works from a content standpoint. Not only we will provide you with real world examples from our own work, we will provide you with links to articles from accredited sources so that you and your law firm can perform your own due diligence to see if AI is right or wrong for your law firm marketing campaigns.

As always, Legal Leads Group is a premier lead generation agency. While we focus on effectively building and managing campaigns that deliver new cases to law firms on a monthly basis. We also help medical professionals and business owners coast to coast. In addition, we build, develop, and support CRM software for legal practices. In order for us to effectively meet and exceed the expectations of our clients, we are constantly researching ways to drive quality leads that convert. Basically, we’ve got you covered when it comes to wanting to locate updates and news about all things related to marketing. So follow us and check our blog often.

Lets dive into AI for SEO Content and Law Firm Marketing.

Online Artificial Intelligence Tools for SEO Content and Why You Should Avoid Using Them

Look, if you’re not a current client and you don’t know who we are, we don’t expect you (nor would we want you) to just take our word for it. In fact, even if you are a current client, you know WELL that we always advise you to do your own research and to form your own opinion. Our job in the blog department is to perform research and to report on that research. We do the hard digging, the investigating, and formulate our opinions based upon our experience. We then bring those findings to you, along with the sources we obtained data from, so that YOU can come to your own conclusions without the fuss and time wasting we went through. Wow, that was a mouth full. With that said, here are some of the current online artificial intelligence tools for SEO content and why you should avoid using them.

ChatGPT 

Here is what APP Matics had to say about ChatGPT…

“In summary, Chat GPT is a very helpful tool and it helps enormously in many areas. The extent to which companies can integrate it into their daily business depends entirely on how much automation they want. However, it is essential that Chat GPT should never be used without control.”

You can read the full article from APP Matics here. Our take on this article? Well, read the last few words in the quote above. Sums it up for us at Legal Leads Group. When you’re an attorney or professional business owner, what you publish on your website, social posts, and ads MATTERS. It matters a lot. AI isn’t truly thinking, it is still a software/algorithm based on following rules. We will dive into this later. But simply put, it cannot be used effectively for SEO designed for law firm marketing. 

SEMRUSH AI 

We also found article reviews about SEMRUSH AI, here is what Unite.AI had to say…

“Semrush offers the most robust SEO tools for keyword research, rank tracking, link building, and analyzing competitors. However, despite having a limited free plan, these tools come at a cost, making Semrush the best for professional marketers or businesses with a dedicated marketing budget. If you are serious about improving your SEO strategies and increasing your website traffic, Semrush is worth the investment.”

This review was a very detailed, very good, and we actually agree with it. HOWEVER, and this a HUGE “however”, the review is about SEMRUSH as a whole. Now, we LOVE SEMRUSH at Legal Leads Group. I myself personally think it rocks. It’s a super helpful tool. But that’s NOT how I feel about the AI content generator. You can read the full article here. 

Here is a video you can watch, which is a second review of SEMRUSH AI published by Zulie Rane.

Surfer AI

We LOVED the review from originality.ai, because it was extremely detailed and went into a DEEP dive as to how and why AI content FAILS at law firm marketing and Google search ad creation.  Here is what they had to say about Surfer AI. 

“However, despite the high SEO score and the quality of the content, expert AI content detectors like Originality.ai can still detect the content as 100% AI-generated, which acts as a timely reminder that human touch and writing skill is still the thing that will take your content from “good” to top page worthy.

Surfer AI: The Final Verdict

Overall, Surfer AI is a fantastic tool for creating SEO-optimized content for any topic. While it certainly isn’t one of the cheaper SEO tools we have reviewed, it is very powerful, and for those who need to generate lots of SEO-friendly AI content, the tool is a significant time-saver.

However, as with all AI-generated content, it’s important to add your own spin to any content you create to ensure it engages with your audience and resonates with new readers.

While Surfer AI can certainly help create the foundations for creating high ranking content, it is your own human touch that will truly take you to the top of Google.”

Pay VERY close attention to the final line in the above quote. If you’re paying for law firm marketing content and ads, you are choosing to INVEST in an ad campaign with the belief that you will make an ROI. Relying upon AI to handle your content and ad creation will burn you over and over again. Period. At least, until REAL AI exists. And at that point, it’s the end of the world. Okay, okay, that last part is a joke. 

Top Five Reasons You May Want to Avoid AI for Your Law Firm Marketing Campaign 

As you can see from the reviews above, there are a plethora of potential problems with AI. Here are our top 5 issues we have with AI law firm marketing campaigns. Feel free to comment or give us feedback on your opinion(s) regarding using AI for law firm lead generation.

Plagiarism

AI content generators are NOT writing/producing unique content. These software programs “scrub the web”, which means accessing articles that have been already written, and then extrapolate the data and re-write it in a robotic regurgitated format. Just like the review posted by originality.ai, Google’s algo is sophisticated enough to determine plagiarism, as well as AI driven content.

Content Quality

You’re an attorney. Your clients, co-workers, and peers will judge you by what you publish on your site and social feeds. Do you really want to leave that up to a robot, especially one that is “lifting” content from other sources without permission? Seriously? This is an easy reason why you should avoid AI for SEO law firm marketing.

Google Quality Score

As we’ve also mentioned a few times in this article, you’re investing money to make money from your ad campaign. The quality of your content is a VITAL variable within regards to increasing your

Duplicate Content and SEO Issues

Conversions

What Other Experts Have Said About Dangers of Relying on AI for SEO Marketing

Let Legal Leads Group Produce Quality Content for Your Law Firm Marketing Campaign