Best Law Firm Marketing Company for Divorce Attorneys 

Okay, if you’ve stumbled upon today’s article, chances are you were searching for the best law firm marketing company for divorce attorneys. Whether you’re a seasoned family law lawyer, or you’re fresh out of law school and you’ve landed your first job, you’re going to need cases to work. New family law cases, month after month. From custody and alimony disputes to visitation, parental rights, and high asset divorce cases, every ad agency calling your firm is going to promise the world. So, here’s something fresh. We’re just going to lay it out for you, in simplistic format, what YOU can do all on YOUR own, to help obtain better family law cases.

In today’s article, we’re going to discuss how we get law firms quality family law cases. We will touch on each element of digital marketing we harness to weaponize in order to drive our clients new cases on a monthly basis. Family law attorneys operate in a highly competitive field, where the ability to attract and convert high-quality leads can make a significant difference in their practice’s success. Legal Leads Group has emerged as a sophisticated ally for lawyers specializing in family law, offering a suite of advanced advertising and case lead generation services. This article delves into the intricacies of these services, focusing on specific case types within family law.

Divorce and Separation Case Leads

Let’s dive right into divorce and separation case leads. We  create high quality content copy, optimize it, and build content silos allowing your site to rank. For divorce and separation case leads, Legal Leads Group employs a multi-faceted approach. By optimizing header tags and creating in-depth content, the company ensures that family law firms rank high on search engine results pages (SERPs). Information-rich articles on topics like “The Divorce Process” or “Legal Separation vs. Divorce” are crafted to answer potential clients’ queries, thus drawing organic traffic to attorneys’ websites.

In addition to ranking well, our SEO teams work hand in hand with our paid ad reps. This is because our endgame goal with your SEO content is to score a very high Google Quality Score and as such, obtain a high Google Optimization Score. This can help with impressions, ad placement, cost per click, and thus getting a much better CPA (cost per acquisition).

Organic SEO Tips to Get Divorce Case Leads

Legal Leads Group takes a sophisticated approach to generating divorce and separation case leads through a combination of advanced SEO tactics and high-quality content marketing. By understanding the nuances of search engine algorithms, Legal Leads Group ensures that family law attorneys’ websites rank prominently for relevant queries. If you’ve been practicing law for at least a year, more likely than not you’ve been pitched by a plethora of SEO law firm marketing companies. SEO sales reps over complicate organic search engine optimization. They try to “sell” you on fancy words and technical terms which they don’t even understand. At its core, SEO law firm marketing comes down to content. Let’s do a deeper dive.

Keyword Research and Optimization for Family Law Ad Campaigns 

The foundation of effective SEO is comprehensive keyword research. Legal Leads Group identifies high-intent keywords that potential clients use when searching for divorce and separation legal services. They incorporate these keywords naturally into website content, meta descriptions, and title tags to improve visibility on search engine results pages (SERPs). In addition, we analyze your competitors current SEO status at tactics. The keywords and search phrases that are landing your competition leads are the same keywords and search phrases we want to attack.

Header Tag Strategy

A well-structured page with proper header tags (H1, H2, H3, etc.) helps search engines understand the content hierarchy and the relevance of the webpage to specific search queries. For instance, an H1 tag may be used for “Divorce Attorney Services,” followed by H2 tags for “Legal Separation Advice,” “Divorce Mediation,” and “Filing for Divorce in [Location].”

In-Depth Content Creation

Legal Leads Group crafts informative articles that delve into the complexities of divorce and separation. These articles not only provide value to readers but also signal to search engines that the attorney’s website is a credible source of information. Topics might include “The Divorce Process in Your State,” “How to Protect Your Assets During Separation,” or “Understanding Child Custody Arrangements.” Content depth shows Google a  “reason” as to why your page/site should rank above another law firms. By adding depth to content we are showing search engines that we provide a wide variety of useful information to a searcher.

Google AdWords for Divorce Attorneys and Getting Quality Case Leads

Legal Leads Group leverages Google AdWords’ potential by creating targeted Search Ads that appear when individuals are actively seeking divorce-related legal assistance. Display Ads and Video Ads are used to maintain brand visibility across various platforms, while Call Only Ads prompt immediate contact with the law firm. Above, we went into detailed reasons as to how organic SEO works, why we utilize it at Legal Leads Group, and how it pertains to helping family law attorneys obtain quality cases. In our opinion, organic SEOs main function is to help better your law firm’s Google Ad Campaigns.

Simply put, Google Ads (and all paid ads) are truly your most dangerous weapons when it comes to obtaining new divorce and family law cases. Google AdWords is a powerful tool for lawyers to connect with potential clients at the very moment they are searching for legal help. Legal Leads Group crafts diverse AdWords campaigns to address the various aspects of family law. With that said, let’s take a look at the types of paid ad campaigns we build and manage for our family law clients.

Search Ads for Divorce Attorneys 

Search Ads target users based on their search queries. Legal Leads Group uses carefully selected keywords related to family law services to ensure that ads appear to those with immediate legal needs. For example, bidding on phrases like “best divorce attorney” or “family law advice” can position attorneys right in front of their target audience. Search campaigns are going to be the foundation for divorce and family law attorneys.

Display Ads for Family Law Lawyers 

Display Ads appear on websites within the Google Display Network, which reaches over 90% of internet users worldwide. These ads are less about capturing immediate demand and more about building brand awareness. They can be particularly effective for retargeting users who have visited the attorney’s website but have not yet taken action. Divorce lawyers and family law attorneys who are looking to attract larger, more complex cases, such as high asset divorce cases can utilize display ads to boost their law firm’s brand name and awareness by placing ads in front of a larger audience group.

Family Law Video Ads

Image, image, and guess what… IMAGE. If you’re a family law lawyer looking to land high quality cases, you MUST portray the image of a tenacious litigator while also displaying caring characteristics. Well, if a picture says a thousand words, just image how much more powerful a video is. Video Video Ads on platforms like YouTube engage potential clients through compelling narratives. Legal Leads Group can create video content that explains the divorce process, offers testimonials, or introduces the attorneys, helping to build trust and encourage contact.

In addition, Video ads let a potential client see and hear you. It creates a more intimate type of ad, similar to TV. If you’re looking to land high asset divorce cases, and complex family law litigation cases that can bring in higher retainer fees and more income to your practice, video ads are a must. At Legal Leads Group, we understand how to develop, manage, and capitalize on video ad campaigns.

Call-Only Ads for High Quality Family Law Cases

Call-Only Ads are designed for mobile users who can call a law firm directly from the ad. These ads are beneficial for potential clients who prefer immediate voice contact to discuss their sensitive family law issues. One extremely powerful and potentially profitable feature of call only ads is that you can control the geographical area of the ads. In addition, when you fun these types of ads off of your local Google My Business profile, the ads tend to me less expensive than traditional ads.

Local Map Ads for Divorce Lawyers – Dominate Your Market

Local Map Ads help attorneys appear in the “Local Pack” of Google Maps results. These ads are geo-targeted and ideal for clients seeking local legal services, ensuring high visibility for nearby searches related to family law. One of the BEST features of local map ads is that the section is highlighted on a Google search. The section is big, has a large size map, and each profile shows reviews and contact info. These ads convert very well and are also extremely affordable when compared to other paid ads.

Google Screened Ads for High Asset Divorce Cases 

Google Screened Ads are a newer format that adds a layer of trust by showing that lawyers have been vetted by Google. This can be particularly appealing to clients looking for reputable family law services.

Child Support Case Leads

For child support cases, Legal Leads Group focuses on designing intuitive websites that guide visitors to relevant information, such as calculators for child support estimates or informative articles about state-specific child support laws. This user-friendly approach is intended to increase engagement and conversion rates.

Alimony and Spousal Support Case Leads

Generating leads for alimony and spousal support cases is an essential niche for family law attorneys. Alimony, also known as spousal support, is a key issue in many divorces and legal separations, and individuals seeking guidance on this matter represent a significant client base for legal services. Here’s how to attract these specific leads:

Understanding Alimony Seekers

The first step is to understand the profile of individuals looking for alimony-related legal help. These are typically spouses who are either going through a divorce or considering one, and who may be entitled to or responsible for spousal support. Understanding their needs and the questions they have about the process is crucial.

Educational Content Marketing

Create and distribute content that addresses common questions and concerns about alimony:

• How is alimony calculated?
• What are the types of spousal support?
• How does the length of the marriage affect alimony?
• Can alimony be modified or terminated?

By providing valuable information through blog posts, articles, webinars, and FAQs, attorneys can position themselves as knowledgeable and trustworthy experts in the field of spousal support.

SEO Strategies

Optimize the law firm’s website content with keywords related to alimony and spousal support. This includes not just general terms but also long-tail keywords that reflect specific queries potential clients might have. Regularly updating the site with fresh content can also help improve search rankings.

PPC Advertising

Use Google AdWords to create targeted campaigns focusing on keywords associated with alimony cases. These ads should lead to landing pages that offer more information and a clear call to action, such as a free consultation form or a phone number to call.

Social Media Targeting

Utilize social media platforms to run targeted ads. Platforms like Facebook allow for detailed demographic targeting, including marital status, age, and interests, which can help pinpoint individuals who may be in need of spousal support legal advice.

Networking and Partnerships

Develop relationships with other professionals such as therapists, financial advisors, and divorce coaches who can refer clients who need legal advice on alimony.

Lead Magnets and Email Marketing

Offer downloadable resources like guides or checklists in exchange for an email address. These resources can provide preliminary guidance on spousal support issues. Follow up with an email marketing campaign that nurtures these leads by providing additional information and encouraging them to schedule a consultation.

Reviews and Testimonials

Showcase reviews and testimonials from previous clients who have successfully navigated alimony issues with the firm’s help. Positive social proof can significantly influence potential clients’ decisions.

Retargeting Campaigns

Implement retargeting campaigns to re-engage visitors who have previously interacted with the law firm’s digital content but have not yet converted into leads. These campaigns can serve as reminders and prompt them to take action.

By employing a combination of these strategies, family law attorneys can effectively attract and convert high-quality leads for alimony and spousal support cases. It’s important to maintain a consistent and empathetic approach, as this is often a sensitive topic for many individuals seeking legal assistance.

Quality Content and Reputation Management

Alimony and spousal support queries require sensitivity and expertise. Legal Leads Group creates quality content that addresses these needs while managing the law firm’s online reputation, ensuring that reviews and client testimonials reflect the firm’s expertise in this area.

Visitation and Custody Dispute Case Leads

To generate visitation and custody dispute case leads for lawyers, a multi-faceted marketing approach that combines online presence with community engagement is essential. Here are specific strategies to attract these types of cases:

To attract clients involved in visitation and custody disputes, Legal Leads Group uses Local Map Ads coupled with geotargeting strategies, ensuring that the law firm appears prominently in local searches for family law attorneys.

Paternity Case Leads – We Understand How to Drive These Types of Cases to Law Firms

Paternity case leads refer to potential clients seeking legal assistance to establish or contest paternity. These cases are crucial for individuals looking to assert their parental rights, responsibilities, or for those facing paternity-related legal issues. Here’s how lawyers can generate leads for paternity cases:

Understanding the Audience

Individuals involved in paternity cases can be mothers seeking child support, fathers wanting to secure visitation rights, or men needing to contest alleged paternity. Understanding the emotional and legal complexities these individuals face is key to tailoring marketing efforts effectively.

Content Marketing

Create informative content that addresses common questions and concerns about paternity law:

• Blog posts explaining the legal process of establishing paternity
• Articles detailing the rights and obligations that come with paternity
• Guides on how to navigate the child support system once paternity is established

This content should be SEO-friendly to rank well in search engine results, making it easier for potential clients to find.

SEO Strategies

Focus on keywords and phrases specific to paternity law, such as “establishing paternity,” “paternity testing laws,” or “disputing paternity.” Local SEO tactics are also important, as individuals are likely to search for legal help within their geographical area.

SEO Strategies for Niche Topics

Paternity cases often involve complex legal questions. Legal Leads Group optimizes content for niche keywords related to paternity law, thus attracting a specific audience seeking this type of legal assistance.

Asset and Property Disputes Related to Divorce Case Leads

Asset and property disputes are among the most contentious issues in a divorce. They involve the division of marital property, which can range from the family home to retirement accounts, investments, and even personal items of value. As such, individuals going through a divorce often require legal assistance to ensure a fair division of assets.

Legal Leads Group, a specialized marketing agency, focuses on driving high-quality case leads in asset and property disputes related to divorce directly to divorce and family law firms. Here’s how Legal Leads Group can effectively generate these leads and connect potential clients with legal experts:

Understanding the Target Audience

Legal Leads Group begins by deeply understanding the demographics and psychographics of individuals likely to face asset and property disputes in a divorce. This includes identifying common characteristics, concerns, and the digital behavior of the target audience. By doing so, they can tailor marketing messages that resonate with those individuals and address their specific needs.

Content Marketing and SEO

By creating comprehensive, informative content that addresses key questions and concerns surrounding asset division in divorce, Legal Leads Group attracts individuals seeking guidance. This content is optimized for search engines, targeting keywords that potential clients are likely to use when searching for information on dividing assets in a divorce.

Detailed guides on state-specific asset division laws, blog posts on how to protect one’s assets during divorce proceedings, and articles explaining the nuances of marital vs. separate property are examples of content that draws in leads.

Targeted PPC Campaigns

Legal Leads Group employs sophisticated Pay-Per-Click (PPC) advertising campaigns designed to appear when users search for terms related to asset division in divorce. These campaigns are meticulously crafted with compelling ad copy, strategic keyword bidding, and are linked to custom landing pages that encourage immediate action from potential clients.

Social Media Advertising

With the use of advanced targeting options on social media platforms like Facebook and Instagram, Legal Leads Group places ads in front of individuals who may be going through a divorce or considering one. The ads might focus on protecting one’s financial future or understanding legal rights regarding property division.

Video Marketing

Legal Leads Group produces engaging video content that explains complex aspects of asset division in a digestible format. These videos are shared across various platforms and are particularly effective for users who are looking for quick, understandable explanations.

Local Partnerships and Networking

Legal Leads Group establishes partnerships with local financial advisors, real estate agents, and therapists who often work with individuals going through a divorce. These professionals can refer clients who require legal assistance with asset division.

Analytics and Lead Tracking

Using advanced analytics tools, Legal Leads Group tracks the performance of all marketing efforts, from content engagement to PPC ad conversions. This data allows them to refine their strategies constantly and improve lead quality over time.

Conversion Rate Optimization (CRO)

All digital assets created by Legal Leads Group are optimized for conversion. This means testing different elements of landing pages, such as layout, content, and call-to-action buttons, to ensure the highest possible percentage of visitors turn into leads.

Compliance and Ethical Marketing

Legal Leads Group adheres strictly to the American Bar Association’s advertising guidelines and ensures that all marketing efforts are ethical, transparent, and respectful of potential clients’ sensitive situations.

By focusing on these strategies, Legal Leads Group successfully drives asset and property dispute leads to divorce and family law firms. They connect individuals who need expert legal guidance with the attorneys best equipped to handle their cases, ensuring that both parties benefit from the arrangement.

Targeting High Net Worth Divorces

For asset and property disputes, particularly in high net worth divorce cases, Legal Leads Group employs advanced geotargeting tactics. By focusing on affluent areas and tailoring content to address the concerns of high net worth individuals, the group ensures that their client attorneys capture this lucrative market segment.

High Asset/High Net Worth Case Leads Related to Divorce

High asset or high net worth divorce cases involve individuals with substantial financial resources and complex asset portfolios. These cases often require specialized legal expertise due to the intricacies of valuing and dividing assets such as businesses, stocks, real estate holdings, international assets, and retirement funds. Generating leads for these cases demands a targeted approach that resonates with affluent individuals who expect discretion, expertise, and a tailored service. Here’s how a company like Legal Leads Group might focus on attracting high asset/high net worth case leads related to divorce:

Digital Marketing Strategies

1. Advanced SEO Techniques

High net worth individuals may use more nuanced search terms when looking for legal advice. Legal Leads Group would use advanced SEO strategies to target these specific phrases, ensuring that the law firm appears in search results for terms like “high asset divorce attorney” or “complex property division lawyer.”

2. Content Marketing with a Focus on Expertise

The content would be tailored to demonstrate the firm’s expertise in handling complex financial matters. This could include white papers on tax implications in high asset divorces, articles on protecting business assets during divorce, or insights into cross-jurisdictional asset division.

3. Exclusive PPC Campaigns

Pay-Per-Click campaigns would target keywords associated with high net worth divorce services. The ads would lead to landing pages that convey exclusivity and confidentiality, with an emphasis on the firm’s experience in high-stakes cases.

4. Social Media Marketing for Elite Demographics

Platforms like LinkedIn and exclusive membership groups can be effective for reaching high net worth individuals. Ads and posts would be designed to engage this demographic, focusing on the protection of wealth and assets during a divorce.

Networking and Partnerships

1. Strategic Alliances

Legal Leads Group might form alliances with financial advisors, private banks, and luxury real estate brokers who can refer clients who fit the high net worth profile.

2. Professional Referral Networks

Joining networks that cater to affluent clients, such as high-end business clubs or legal associations specializing in wealth management, can generate referrals.

3. Sponsorships and Speaking Engagements

Sponsoring events that attract high net worth individuals or speaking at conferences on wealth management and divorce can position the law firm as a thought leader in the space.

Client Relationship Management

1. Personalized Engagement

Understanding that high net worth clients value personal attention, Legal Leads Group might implement CRM systems that allow for personalized follow-ups and tailored communications.

2. Reputation Management

Online reputation management is crucial as high net worth individuals will likely research a law firm’s reputation before initiating contact. Legal Leads Group would monitor and cultivate positive reviews and testimonials.

3. Discretion and Privacy

Marketing materials and client interactions would emphasize the firm’s commitment to confidentiality, recognizing that privacy is a paramount concern for high net worth individuals.

By combining these targeted marketing strategies with a deep understanding of the unique needs of high net worth individuals going through a divorce, Legal Leads Group can effectively drive high asset/high net worth case leads to divorce and family law firms looking to serve this niche market.

Sophisticated Targeting in Competitive Markets

In competitive markets like Los Angeles or New York City, Legal Leads Group uses sophisticated targeting strategies to reach high net worth individuals considering divorce. This includes a mix of organic SEO for luxury asset division content, Google Screened Ads to highlight vetted attorneys, and social media campaigns focused on platforms frequented by affluent users.

The Legal Leads Group Advantage: Non-Compete Clause and Free Consultation

Legal Leads Group stands out with its non-compete clause, guaranteeing exclusivity in lead generation efforts for their clients within a specific geographic area. Moreover, they offer a free consultation to evaluate how they can provide quality case leads on a monthly basis to divorce lawyers and family law attorneys. We truly believe we are the best law firm marketing company for Divorce Attorneys.

In conclusion, Legal Leads Group’s comprehensive approach to lead generation incorporates advanced SEO tactics, diverse Google AdWords campaigns, targeted social media marketing, and a commitment to exclusivity through their non-compete clause. This strategic combination positions family law attorneys to thrive in a competitive digital landscape.