Ads with Measurable Impact
Google Ad Campaigns That Convert
High Converting Google Ad Campaigns for Law Firms
We create aggressively targeted, highly converting paid ad campaigns.
Get More Case Leads With These Strategies
Quality Content and Design
We publish high quality, hand written unique content specific to your vertical of law and the geographical locations you wish to market. We top that off with designs built to convert.
Highly Targeted Paid Ad Campaigns
As a Google Partner firm we develop highly targeted paid ad campaigns on multiple Google Platforms such as Google Screened, Search, Video, App, as well as on Social Media.
SEO + Paid & Traditional Ads = New Cases
If your law firm is spending money on marketing, you are investing in your practice. Investing to make a profit. Our blended ad campaigns are built from an aggressive ROI standpoint. We GET you new cases.
Attorneys + Search Engine Marketers = Leads
Maximizing Case Leads: The Legal Leads Group Approach to Google AdWords for Law Firms
In the digital marketing arena, where every click could mean a new client, law firms are increasingly turning to Google AdWords and paid traffic campaigns. Legal Leads Group stands out in this crowded field by employing state-of-the-art techniques and advanced tactics to create high-converting campaigns. Our team of certified Google Ad specialists, designers, content publishers, and legal professionals work in harmony to craft ads that not only capture attention but convert searchers into clients.
Get Your Law Firm’s Phone Ringing
Schedule a FREE, ZERO pressure consultation with an actual certified ad specialist and lead generation rep. NOT a sales executive. Let our law firm lead gen experts help you grow your practice today.
Top 5 Strategies for Crafting High-Quality Google Ads for Law Firms
Employ smart bidding strategies like CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend) to maximize ROI.
- Targeted Keyword Selection: Utilize advanced research tools to identify high-intent keywords specific to legal services. Create ad groups focused on different practice areas to ensure relevancy and improve Quality Score.
- Compelling Ad Copy: Combine legal expertise with persuasive writing to create compelling ad copy. Highlight unique selling points and include clear calls to action (CTAs).
- Landing Page Optimization: Develop dedicated landing pages that align with ad copy to improve conversion rates. Use A/B testing to refine messaging and design elements for optimal performance.
- Ad Extensions: Implement ad extensions like sitelinks, callouts, and structured snippets to provide additional information and increase ad real estate. Use location extensions for local law firms to drive foot traffic to their offices.
- Continuous Campaign Management: Monitor campaign performance daily, adjusting bids, and budgets to optimize spend.
Understanding Google’s Ad Ecosystem for Lawyers
Google Local Service Ads
These ads are specifically designed for local businesses, including law firms. They appear at the very top of Google search results, providing prominent visibility for services offered by lawyers in a specific area.
Google Screened
This program is for professional service providers, including attorneys. It adds a layer of trust by showing that your firm has been vetted and approved by Google.
Search Ads
These are the traditional ads that appear on search results pages. For attorneys, they can be tailored to capture the attention of users searching for legal representation.
Display Ads
These visual ads appear on websites within Google’s Display Network. They’re useful for law firms looking to increase brand awareness.
Video Ads
Leveraging platforms like YouTube, video ads can be a powerful tool for engaging potential clients with compelling stories or testimonials.
Call Only Ads
These ads are optimized for mobile and designed to encourage immediate phone calls, making them a valuable asset for attorneys looking to increase consultations.
Real-Time Reporting and Client Communication
Legal Leads Group doesn’t just set up campaigns; we manage them daily, providing real-time reporting to our clients. We also schedule weekly calls with each client to review performance metrics such as clicks, calls, form fills, and conversions.
Maximizing ROI with Google ROAS
ROAS (Return on Ad Spend) is a crucial metric in paid advertising campaigns. It measures the gross revenue generated for every dollar spent on ads. At Legal Leads Group, our goal is always to achieve a maximum ROI for our clients by continuously optimizing campaigns and focusing on high-converting strategies.
Additional Google AdWords Features That Are Important to Law Firms Looking for Leads
Google AdWords is a powerful tool for law firms looking to attract more case leads, and understanding the intricacies of its features can significantly enhance a campaign’s success. Here’s how various aspects of Google AdWords can be optimized for a law firm’s benefit.
Call Extensions
Call extensions are a feature in Google AdWords that allow advertisers to add a phone number to their ads. This is especially useful for law firms, as it provides potential clients with a direct line to legal help. When a prospect sees an ad for a law firm and can immediately call with a single click, it increases the likelihood of immediate engagement and conversion.
Click-Through Rates (CTR)
CTR is a measure of how often people who see your ad end up clicking it. For law firms, a high CTR is indicative of effective ad copy and targeting. Ads that resonate with the intended audience and clearly communicate the firm’s value proposition are more likely to be clicked. Improving CTR involves refining targeting strategies, using compelling call-to-actions, and creating relevant ad text that speaks to the searcher’s intent.
Conversion and Call Tracking
Conversion tracking in Google AdWords allows law firms to see how effectively their ad clicks lead to valuable customer activity, such as phone calls, form submissions, or live chats. Call tracking can be particularly insightful, as it enables firms to track which ads, keywords, and campaigns are driving the most phone calls. This data helps allocate budgets more effectively and tweak campaigns for better performance.
Google Analytics and Google Data Studio
Google Analytics provides detailed insights into website traffic and user behavior after clicking on an ad. Law firms can use this data to understand which pages are most engaging and what content leads to conversions. Google Data Studio can take this data and transform it into easy-to-understand reports and dashboards, allowing for quick analysis and decision-making. By integrating AdWords data with Google Analytics, law firms gain a comprehensive view of their online marketing performance.
Videos in AdWords
Videos are an important component of AdWords for several reasons:
- Engagement: Videos can capture attention more effectively than text or images alone.
- Information: They provide a way to convey complex information in an easily digestible format.
- Trust: Videos allow potential clients to see and hear from attorneys directly, fostering trust and credibility.
- Emotional Connection: They can evoke emotional responses, which is particularly important in legal situations where clients are often dealing with stressful issues.
- SEO Benefits: Video ads can improve search engine rankings as Google often prioritizes content with video in search results.
For law firms, videos offer a unique opportunity to give potential clients an intimate look at who will be representing them. It can showcase the firm’s expertise, client testimonials, or explain legal concepts in layman’s terms. This not only aids in conversion but also helps in building a connection before the first consultation.
By leveraging call extensions, focusing on improving CTRs, utilizing conversion and call tracking, integrating with Google Analytics and Data Studio, and incorporating videos into their AdWords strategy, law firms can create powerful campaigns designed to attract more case leads. Each tool offers a different insight into the performance of the ads and helps law firms to optimize their campaigns for maximum ROI.
Legal SEO & SEM for Case Lead Generation
Legal Leads Group is a trusted Google Partner firm with over 16 years of experience specializing in assisting law firms with their lead generation needs. Our expertise in leveraging multiple Google AdWords channels and platforms enables us to develop highly targeted campaigns that focus on attracting the specific types of “home-run cases” that law firms desire.
By utilizing geotargeting and retargeting strategies in our campaigns, we aim to lower the cost per acquisition for our clients by increasing pull-through ratios. This approach allows us to reach potential clients in specific geographic locations and re-engage with individuals who have previously shown interest in our clients’ services.
At Legal Leads Group, we understand the importance of delivering high-quality leads that are tailored to each law firm’s unique requirements. Our strategic use of Google AdWords channels and platforms, combined with advanced targeting techniques, helps us optimize campaign performance and drive successful outcomes for our clients.
If you are looking to enhance your law firm’s lead generation efforts and attract valuable “home-run cases,” Legal Leads Group is here to help. Contact us today to learn more about how our Google Partner firm can assist you in achieving your marketing goals.
- GLSA & Search Ads
- Video & App Ads
- Call Only Ads & Retargeting
Get Your Law Firm’s Phone Ringing
Schedule a FREE, ZERO pressure consultation with an actual certified ad specialist and lead generation rep. NOT a sales executive. Let our law firm lead gen experts help you grow your practice today.
What We Offer
10 Things Legal Leads Offers Law Firms
A Trusted Front to Back Digital Marketing & Traditional Advertising Agency…
Lots of marketing companies claim to have happy clients. We don’t have to. Just check out our reviews and read what real lawyers have to say about our services. Talk is cheap. Results are all that matter.
Grow Your Legal Practice With Law Firm Marketing Campaigns That Work… It’s TIME to Get PAID From Your Marketing Investment
Legal Leads Group is a premier lead generation agency. Our team of paid search specialists, digital marketing experts, and traditional advertising executives work hand in hand, all in-house, to provide our clients with the most productive and effective lead campaigns. For over 18 years, we’ve driven our law firm clients millions of dollars in revenue.
We Understand What It Takes to Get Your Law Firm New Clients Monthly
We attend and sponsor the same conferences you go to. Through continuing education, we learn more about the ever-changing challenges and needs for attorneys. This allows us to obtain the actual results that matter, getting your phone to ring with paying clients every month. This is the reason why so many law firms have turned to us for their marketing. From SEO and Paid Ads, to managing your Legal Directories and your Social Presence, we do all of it in house. That’s right, non of our work is outsourced. Everything is handled in our California or Texas offices.
The Types of Law Firms We Focus on at Legal Leads Group
At Legal Leads Group, we’re upfront and blunt about what we are good at. Honesty is the best policy, and we’re not going to waste your time, your money, or ours either if we are not a good fit. Check out some of the top types of law firms we believe we overly excel at helping below.
Personal Injury Attorney Marketing – We Can Deliver the Cases You Want
Whether you’re looking to pump dozens of MVAS (motor vehice accident) cases a month to your team of attorneys and paralegals, or if you are more focused on Tort Law, Med-Mal, and Wrongful Death, we can help.
Personal Injury Attorney marketing is the toughest (and most expensive) type of law firm marketing. From car crashes to meso cases, we know how to deliver the type of client and case details you need. Our leads bring you quality cases that inturn increase your firms ROI.
Types of Personal Injury Claims We Deliver Top Quality Case Leads For…
Motor Vehicle Accident Cases (MVAs)
- Car Crashes
- Truck Accidents
- Motorcycle Wrecks
Slip & Fall Cases (Premises Liability)
- Super Market Cases
- Parks & Recreational Sites
- Amusement Parks & Water Parks
- Sporting Events & Concerts
- Construction Sites
Major Tort Law Injury Claims
- Wrongful Death
- Medical Malpractice
- Mesothelioma Cases
- Class Action Claims
Other Types of Personal Injury Leads
- Dog Bites
- Bicycle Accidents
- Pedestrian Accidents
- Traumatic Brain Injury Claims
- Back & Spinal Cord Injuries
- Injuries from Sports (youth, collegiate, professional)
- Broken Bones & Major Injury Claims
Get High Quality Workers’ Compensation Cases – Without Breaking Your Budget
Workers’ Compensation and Personal Injury law share some similiar properties. However, they are also very different. While they typically both deal with injuries, Workers’ Comp law makes getting quality cases a little “tricky”.
Lucky for our clients, we know how to deliver top notch leads that convert. If you’re and injury lawyer looking to dabble in Workers’ Comp, if you are a tenured Workers’ Comp Law Firm looking to boost your business, we can help.
Family Law & Divorce Case Leads – We’ve Got You Covered
Tired of wasting your time and money chasing bogus divorce case leads? Are you pulling your hair out from talking to clients that simply do not want to pay you what you’re worth? We understand..
At Legal Leads Group, we’ve come up with a fool proof way of driving you quality family law leads. From divorce and child support cases to larger claims such as property and asset division cases, we deliver the types of cases and CLIENTS you’ve been searching for.
Criminal Defense
Criminal Defense is a sense of urgency-based lead. Someone who has just been charged with a crime or released on bond is going to be looking for legal help. We can DRIVE you quality criminal defense case leads.
Estate Planning
Your clients are educated and are looking to protect their wealth and future. At Legal Leads, we understand how to help estate planning law firms through search leads as well as networking via social media and directories.
Lemon Law
You went to college to run a successful Lemon Law practice, not to manage ads and handle technical issues related to digital marketing. Let us handle it.
Leads & New Clients Increase Your ROI… Not Phantom Keyword Placements That No One Ever Searches For…
Other marketing agencies focus on phantom placements, or overstated keyword reports. We don’t. That’s because we know that what matters most is getting new clients every month. So, we perform extensive research to figure out how your potential clients are searching for your services.
Programming & Coding Gurus – We Make it Happen
From amazing designs to converting your Google AdWords spend, we know how to take your business to the next level.
We have the brain power and the credentials you can depend on. From Yoast to Google, and everything in between, we keep up on all of the new techniques and tools. This allows us to strategize and game-plan, to create the best possible marketing campaign for your businesses needs.
Site Functionality on All Platforms
Whether your clients search for you on mobile by speaking to their phones, or if they perform a traditional desktop inquiry, your site will rank at the top of the results.
The best way to generate new clients is to go directly after your competitors. If you can continuously outrank and outbid your competition, you will drive customers to your page. We do this for you, regardless of the platform your client utilizes.
Achieve Your Business Goals
We take you and your business to the finish line… in FIRST PLACE
With Legal Leads Group Marketing you will get to the finish line first. In order to be the best, you need to work with the best. Call us today and speak with an Account Analyst about what we can do to customize a campaign that will yield you new clients every month, guaranteed.
They put together high-powered and beautiful websites geared for top-end businesses and performers. They run a competent business and are easy to work with.
– Paul Petrus
I can highly recommend Legal Leads Group. As a personal injury attorney in Houston, I know I am in one of the most competitive markets in the country. Month in and month out my law firm is flooded with cases, quality cases including severe MVA injuries, commercial truck accident cases, cases I have been looking for… for a long time. Legal Leads generates the cases, handles our site and SEO and even our traditional marketing needs. Best of all they handle all the intakes and assist us with signing the clients. This company does what they say they will. Give them a call if you are serious about growing your firm.
– James Lassiter
Legal Leads Group is very easy to use. They built my website, developed my marketing campaigns, handle my social media, and bring in case leads. They handle every facet of my law firm’s marketing and lead generation needs. The ability to utilize one team, one company, for my advertising needs has been a game changer. Best of all, since they are owned by attorneys, they understand what we go through. I highly recommend them.
– Angela Greenspan
Hands down the best marketing company I have ever used. I have been practicing law for over 35 years; this company delivers cases on a consistent basis. My law firm has never achieved this level of success from an advertising campaign before. I highly recommend LLG, case cost isn’t cheap but neither are their results. Worth the money.
– Bob Germany
LLG’s ability to not only generate quality injury cases, but even more to assist with handling inbound leads and sign them with my retainer, is hands down an enormous asset for my practice. They deliver.
– Jonathan Rashtian
Legal Leads legitimately cares about my firm and goes the extra mile for me. I looked at my firm’s diagnostics from last March versus this March and thanks to Legal Leads my case load has tripled in the month of March.
– Kenneth King
I have been using Legal Leads for their Case Qualifying System. It is so helpful! They handle the leads, they answer the phone for you and then sign up the client. It’s that easy. I highly recommend them for all attorneys!
– Michelle Gershen
They actually care about SEO and following up with clients. I am always able to get a hold of my rep, and their articles and content are well-written. My website is professionally designed as well.
– Christopher Kreeger
Legal Leads cares about doing what they say. They are in the business of bringing new business to law firms. We get cases, and they have done everything they said they would and more.
– Phil Hawkins
Working with Legal Leads Group has been an outstanding experience! They excel at getting clients onboard and signed up during the initial call, which really sets them apart. Their team is dedicated, diligent in securing cases, and consistently follows up to keep track of every lead they bring in. Communication with them is seamless they’re responsive, reliable, and always easy to reach. I highly recommend partnering with them!
Adriana Garcia
I had an amazing experience working with Legal Leads Group! They are incredibly persistent in following up and ensuring everything is on track, which made the process so smooth for me. They’re a great company to work with—professional, reliable, and truly dedicated to delivering results. I highly recommend them to anyone looking for top-notch legal lead services!
Benjamin Magadan Beall
Marissa was absolutely amazing! She went above and beyond to help me through my confusion with patience, and expertise. She took the time to explain everything clearly, making sure I felt comfortable and informed every step of the way. Her friendly and professional approach made the entire experience stress-free. I highly recommend.
Kathleen Camacho
I could not have asked for a better representative to help guide me through the process in how Legal Leads Group operates. Super impressed with how professional the team conducts their business. Marissa explained everything in perfect detail and made it very easy to understand.
David John
Kyle provided excellent service and made the entire process smooth and hassle-free. He was knowledgeable, and handled everything with professionalism. Great experience overall!
Miriam Schilling
Marissa was extremely patient and friendly! She was able to answer every single one of my questions snd was super informative and knowledgeable! The best customer service I have received. Thank you!
Judith Ruelas
Kyle is very helpful and professional. He is knowledgeable, reliable, and always willing to go the extra mile to assist. I’d highly recommend working with him!
Anthony Abarca
I spoke with Kyle today and he handled my call very professionally. Glad he was my representative. Definitely an asset to the company!
Dayna Blankenship
Kyle at LLG was super helpful. He has a great attention to detail and made sure I was set. Highly recommend
Miguel Munguia
Incredibly patient and supportive staff! They answered all of my questions thoroughly. Marissa’s knowledge and professionalism made for the best customer service experience.
Michael Jellinek
Exceptional service from Marissa, her professionalism, patience, and positive energy made the experience a delightful one. Easy to talk to and answered all my questions, we need more reps like Marissa, thanks again for all your support!
Jhovany Atayde
Gianna was very informative and had some great knowledge giving us insight to the company and their performance in obtaining cases.
Nicolas Suppa
Carlos is on point! I have lots of experience in the field and tried to challenge him during the presentation but he amazed me! He even taught me things I didn’t know! I’m very impressed. I’m so happy I took his call and even more happy I took the presentation.
Rebeca Lopez
What an amazing experience! Carlos had all the patience in the world. He walked me through everything step by step. When he said, I could contact him anytime he wasn’t lying. I’m so happy with his service.
Juan Almeida
Kyle provided excellent service and made the entire process smooth and hassle-free. He was knowledgeable, and handled everything with professionalism. Great experience overall!
Miriam Schilling
Carlos and his team are very professional. They took care of me and my crew. For hours they were on a zoom call with us explaining in detail how everything is done and what we need to do on our end. They helped setting us up and made the entire process fun and informative.
Jayden Noah
LLG’s ability to not only generate quality injury cases, but even more to assist with handling inbound leads and sign them with my retainer, is hands down an enormous asset for my practice. They deliver.
Jonathan Rashtian
I spoke with Kyle about how legal leads can help generate business for me. He came across as very knowledgeable and helped me to clearly understand what sets legal leads apart from other lead generating companies through the use of sophisticated technology etc. Appreciate the clear and thorough explanation.
Adrian Abarca
Carlos scheduled a zoom appointment with me and explained everything step by step. When I wanted proof that everything is done in house he pickup the laptop and walked me all over the LLG offices. He even had an ad representative join us right there on the spot! I’m so impressed how they handle business!!!
Charlie Rosales
Gianna was very helpful and informative and knowledgeable and we were able obtain cases thanks to her help!
Orin Eliyahu
In my dealings with Legal Leads Group, they offered great customer service and an aggressive campaign to get me more clients.
Randy Pelham
It’s so hard to find good service nowadays, so happy I found this company. Marissa made my experience so smooth and easy, very informative and made legal experience easier to handle.
Kamile Valionis
I have been practicing personal injury law and civil litigation for over 20 years. I have tried lots of lead generation companies and online marketing companies. Legal Leads Group is hands down the best law firm marketing agency I have ever used. Within a few days my phone was ringing and I was signing cases. The staff was very easy to work with, setting up the account was simple. I highly recommend Legal Leads Group. If I could give more stars I would.
Sergio Benedetto
Marissa was very kind and gave excellent customer service! Will definitely be recommending Lucrative Legal to others.
Melissa Castellanos
Legal Leads Group is a great lead generation agency. I definitely recommend them! They do quality work and have really clear communication with clients. Amazing service from the entire staff.
Anthony Attalia
Called and spoke to Kyle to inquire of services. He did such a good job of communicating and answering all my questions in a professional manner.
Reyna Carillo
Kyle was very detailed with giving me information. I learned so much! Great customer service!
Xavier X.
I was completely impressed with Marissa she was very professional and has good customer service she’s very knowledgeable and helpful. Thank you again Marissa for going above and beyond.
Chiny Marron
What a fantastic Group. Nick Ryan is a pleasure to work with and passionate about providing the very best in service. He is a tireless worker and always keeps his promises. You will not find a greater commitment to your success.
Dave Walter
LLG and their reps are highly responsive. I recommend them without hesitation. If you have questions, give Nick a call. He is always available and jumps on things right away.
Thomas Clifford
Legal Leads legitimately cares about my firm and goes the extra mile for me. I looked at my firm’s diagnostics from last March versus this March and thanks to Legal Leads my case load has tripled in the month of March.
Ken King
Kyle is a professional representative of your company. He was very helpful, friendly and easy to talk to.
Monica Carillo
Nick and his team are hands down the best in the business. Exceptional service, expertise, and results driven. A lot of “experts” but only one guru – Nick!
Harut Tovmasyan
