Paid Search

So… How Does a Business Properly Launch an Effective Paid Ads Campaign?

That’s where Legal Leads Group comes in. Our team of certified Google and Paid Ad specialists work hand in hand, directly with our clients and their staff. We perform a thorough interview, taking the time to fully understand what you need and want from your campaign. Read below to take a deeper dive into what we do to make your paid ad campaigns SHINE. Legal Leads Group KNOWS how to CRUSH your competition.

Our Seven Steps to Building a Better Paid Ads Campaign

Ready to attack your competitors, grow your biz, and finally dominate your market? Check out our seven steps to success below.

1. Initial Meeting Here we talk, listen, and take notes. This is where we get to know you, you get to know us, and we gather data to analyze.
2. First Analysis Review We take 1-3 business days to analyze all of the data we collected. We put together a few potential action plans, and we brainstorm with our internal teams on best potential approach ideas.
3. Market Testing We then take some of the mock campaigns we’ve built and simulate them within your geographical market. By looking at your competitors, other similar clients of ours, and historical averages we can come up with a ballpark number to use as a baseline for your campaign(s).
4. Secondary Campaigns Next, we take a look at secondary campaigns that will work hand in hand with your paid ads. Campaigns such as, but not limited to, Organic SEO, Retargeting, Social Media. TV, and Radio.
5. Second Client Meeting We then circle back with you and your team. Here we present our findings, testing results, and deliver what we believe is the best course of action for you and your business.
6. Revision and Final Tests We are now near the end. We run one more round of testing, to ensure that each ad is well served and received. We spot check content, headlines, landing pages, geotargets, media assets, you name it.
7. Launch and Monitoring Finally, we are ready to launch. We’ve built the most sophisticated campaign possible and we’re ready to go to war with your competitors. We also monitor all of your campaigns daily; this ensures we stay one step ahead of your competition.

Selecting a Budget and How to Look at Your Paid Ad Campaigns

Okay, so if you’re still reading through this page, chances are you are considering a paid ads campaign. So, let’s cut to the chase. The number one question we get asked is “how much do I need to spend on paid ads?” and we understand why. We are REAL at Legal Leads Group. Paid ad campaigns can sometimes (very often if your an attorney) have a “scary sticker price” when you first look at the numbers. However, you are actually NOT spending a PENNY on paid ads.

Instead, you are INVESTING in your business. You are INVESTING in paid ads. We URGE clients to look at their paid ad campaigns NOT as a cost, NOT as how much you spent, BUT INSTEAD on HOW MUCH MONEY you MADE from your campaigns. It takes capital for a campaign to run right. Most marketing agencies are TOO AFRAID to tell their clients the truth. At Legal Leads Group, we tell it like it is.

Our Team of certified ad specialists will work with you and your staff to determine a budget we believe will give us the most bang for your buck, and most of all, give us the opportunity to land you the quality leads you’re looking for.

At Legal Leads Group We Hit the Target With Your Paid Ads

Our team and our seven steps to success help us ensure that we hit the mark on your paid ad campaigns, month after month. Contact us today to learn more about our paid ad campaigns.

SEO & Paid Ads – Why Blended Campaigns Increase Your Ability to Land Quality Leads…

We’re going to roll with the “KISS” model. Keep It Super Simple. The higher your Google Quality Score, the better your paid ads perform. Your Google Quality score is based upon multiple factors, most of which have their roots in Organic SEO. Simply put, landing pages nowadays need to be built with content depth, proper silo structure, and need to have multiple media types within the page. In addition, your ads must have multiple calls to action, headlines, media assets, and links.

Take a look at some of the top highlights below. Or, if you want to learn more, take one of our free Paid Ads learning courses. There’s a signup link at the bottom of our website’s footer. You can also call us emails us at support@lucrativelegal.com to enroll directly.

• Better Ad Positions 
• Better Ad Rotations 
• Lower CPC (Cost Per Click) 
• Lower CPA (Cost Per Acquisition)  
• Activate Google ROAS (Return On Ad Spend Learning Software) 
• Improved Ad Performance  
• Access to Additional Ad Platforms 

Legal Leads Group Believes in Blended Ad Campaigns – Paid Search, Social, Organic SEO, TV, and Radio Work Together to Build Your Brand and Reputation

Legal Leads Group’s 5 Key Principles for Our Paid Ads Team

1. Honesty is the best policy. Don’t speak about a product or service unless you fully understand it. It’s OKAY to tell a client that you don’t know the answer, BUT that you will find someone who does and get back to them.
2. Do NOT overpromise and underdeliver. Set REAL expectations with your clients.
3. Technology changes, marketing changes, Legal Leads Group changes with it. You MUST be up to date on all product offerings and service offerings.
4. Treat your client’s marketing campaign as if it were yours. Better, treat your client’s marketing campaign success as if your income depended upon it. Guess what, it does. If your clients are not making money, Legal Leads Group isn’t making money, and YOU’RE not making money.
5. Smile, have fun, and enjoy what you do. Work isn’t everything. Your health, your family/friends, your happiness comes first. Happy team members excel.

Who’s In Charge of the Paid Ads Team at Legal Leads Group? Learn More About Our Team Leaders

Let’s take a minute to learn more about the Paid Ads teams at Legal Leads Group, and most of all, who’s in charge of each division. Remember, at any time, you can contact us at (805) 273-8791 to learn more about our marketing services. If you prefer to email us, click here to fill out our paperless contact form. Or, if it’s an emergency and you need a live rep to call you, even after-hours or on weekends, click here and fill out a 24-Hour Emergency IT Ticket.