Google bills your firm for every click on a car accident ad. It can’t sign a single client for you. That gap between what you pay for and what you need decides whether a motor vehicle accident (MVA) campaign makes money or loses it. So here’s the real question. Does your Google Ads account know what your signed MVA cases cost, or does it only know what a click costs?
The bidding side of this problem keeps moving. Lisa Raehsler’s Search Engine Journal guide to Google Ads bidding strategies cites Google Ads Liaison Ginny Marvin on a point every injury attorney should hear. You can launch a new Search campaign directly on a target strategy. Two conditions apply. Your conversion tracking has to be solid, and you have to bid toward a high-quality conversion. For an injury firm, high quality means a caller with a real crash and a real injury. A wrong number that stays on the line for a minute doesn’t qualify. Below, you’ll see which conversion to count, how to aim Target CPA and Target ROAS at it, what CallRail sends to Google and what Google’s rewritten learning rules mean for your account.
Here at Legal Leads Group, we manage Google Ads and Local Services Ads campaigns for injury law firms across the country. Our team staffs 24/7 live intake and builds offline conversion imports. Those imports send qualified calls and signed retainers from a firm’s intake records back into its ad account. That data gives Google a way to tell a car crash caller from a wrong number.
Want your Google Ads account to learn from signed cases instead of clicks? Call (805) 273-8791 and book a free consultation with Legal Leads Group.
How to Build Google Ads for Conversions That Count
Every Google Ads account counts something as a conversion. Is yours counting car accident clients, or button clicks? On any new injury account, the conversion settings deserve a look before the keywords do, and Legal Leads Group starts there. The reason is simple. A campaign that counts page views or chat opens will find more page views and chat opens. Smart Bidding will get very good at buying them, and none of them will sign.
Take a made-up firm whose account reported 140 conversions last month while intake logged about 30 real crash calls. The rest came from button clicks, repeat calls from the same people and a few wrong case types. Smart Bidding treated all 140 as equal wins and spent accordingly. Fixing what counts comes before any bid strategy test, and it costs nothing but setup time.
What a Click Costs a Personal Injury Firm Before Anyone Calls
Google doesn’t know whether a click turned into a consultation, a retainer or a hang-up. Your firm knows, but only if intake records the outcome and the account receives it. Until then, every report Google shows you describes clicks and the actions closest to them. Two firms paying the same price per click can end up paying very different amounts per client.
LocaliQ’s 2026 Numbers for Legal Clicks and Leads
LocaliQ’s 2026 search advertising benchmarks list $9.87 as the average legal cost per click, covering attorneys and legal services. That is the highest figure among the 23 categories in its table. The same report shows a 5.55% conversion rate and a $131.63 cost per lead for the category. LocaliQ draws its data from Google Ads and Microsoft Ads campaigns. These numbers cover the whole legal field, so a competitive car accident market can run well above them.
Where Cases Drop Out Between the Click and the Retainer
A lead is not a case, and callers drop out at several points. One caller has a slip-and-fall. Another has no injury, a crash from four years ago or a lawyer already. A third never answers the callback. In benchmark math, each of those people still counts as a lead. Your own signing rate is the only number that converts lead cost into case cost, and Google never sees it unless you send it.
Intake disposition codes make that rate visible. When every call ends with a code such as signed, declined, wrong case type or no answer, you can count where the drop-off happens. If most callers fall away at the callback stage, intake needs work. If most fall away at the case-type stage, your keywords and ads need work.
Choosing the Primary Conversion Action for Signed MVA Cases
Google marks every conversion action as primary or secondary. That setting usually decides what Smart Bidding goes after for you. Want more signed MVA cases? Make the primary action the step closest to a signed case that still has enough volume to learn from.
Here’s one quick way to rank the actions an MVA account can count, from closest to the click to closest to the case. Each step down the list sends Google a cleaner signal and fewer conversions.
- A website or ad call that passes your minimum call length shows that a person dialed and stayed on the line.
- Once intake confirms a crash, an injury and a case type the firm handles, the call counts as qualified.
- When the caller agrees to speak with an attorney about the claim, you have a booked consultation.
- A signed retainer shows that the firm accepted the case and the client signed the agreement.
The right primary action is the lowest step that still produces steady weekly volume. For example, a firm signing four cases a month may bid on qualified calls and report signed retainers as secondary. A firm signing forty a month has more room to bid closer to the case.
Primary Actions Train Smart Bidding While Secondary Actions Only Report
Google’s help page on primary and secondary conversion actions spells out the split. Primary actions show in the “Conversions” column and drive bidding when you use their goal for bidding. Secondary actions show only in the “All conversions” column and stay out of bidding. That makes secondary the right home for website calls, form starts and chat opens you still want to watch. You keep the visibility without teaching the bidder to buy more of them.
Custom Goals That Pull a Secondary Action Back Into Bidding
This setting can undo hours of careful cleanup. Google uses every action inside a custom goal for bidding, whether you marked it primary or secondary. A campaign assigned to a custom goal can still bid on an action you meant only to watch. Open every custom goal in the account and list what sits inside it. If a chat open or a button click appears there, the bidder is still optimizing for it.
Google Analytics Events Arrive as Secondary by Default
Conversions created from Google Analytics events land in Google Ads as secondary, and you can switch them to primary only inside Google Ads. A firm that built its form submission goal in Analytics may believe Smart Bidding uses it while the bidder ignores it completely. Check the Action optimization column on the conversions summary after every import. One missed switch can leave a Target CPA campaign bidding on nothing useful for months.
Why One Ad Click Should Equal One Lead Conversion
The count setting decides how many conversions one ad click can create. That matters because a single injured person may call your office two or three times. They might call back after a dropped line, after talking to a spouse or after hearing from the adjuster. If every one of those calls counts, the account reports three wins for one potential client. Smart Bidding then rewards searches that produce repeat callers, not searches that produce more clients.
The Count Setting for Lead Conversion Actions
Google’s conversion counting page describes “One” as the fit for leads, where you care whether a lead came in rather than how many times. That setting records one conversion per ad click. Now check the defaults. Google sets calls from ads and website calls to One, but import conversion actions default to Every. CallRail’s Phone Call action uses the “Import from clicks” source, so look at its count setting before you trust its numbers. Changes apply only to future conversions, so fix this before you judge any new bid strategy.
Minimum Call Length for Website and Ad Calls
A website call becomes a conversion in Google Ads only after it passes a minimum call length that you choose. Google’s current call conversion pages leave that number to you. A 60-second threshold filters hang-ups, but a caller with the wrong case type can still talk for three minutes. Pull a week of recordings and time your real crash calls. Then set the threshold where qualified calls start and junk calls stop.
Conversion Windows That Outlast a Slow Signing
A conversion window is the time after an ad click during which Google will still record a conversion. Google’s conversion window page sets the click-through default at 30 days, and you can raise it to as long as 90. For example, a signed retainer that lands on day 41 falls outside a 30-day window and never counts. Set the window on each imported action to match how long your firm takes to sign a car accident client. A call action can stay on a shorter window when your calls arrive within a day of the click.
Target ROAS and Target CPA for Case Conversions
Target CPA and Target ROAS sound like rival philosophies. In an injury account, they are two ways of telling Google what a conversion is worth. Target CPA treats every case conversion as worth about the same price. Target ROAS says some case conversions are worth far more than others. Either one is only as good as the conversion action underneath it, which is why the last section came first.
Google renamed both strategies in June 2026. “Maximize conversions with a Target CPA” now reads simply as Target CPA, and the Target ROAS label changed the same way. The way these strategies bid stayed the same. If your reports show both names, nothing broke. Google says the names may differ slightly during the transition.
How Target CPA Averages the Cost of a Car Accident Conversion
Think a $300 Target CPA means no conversion will cost more than $300? It doesn’t. Google’s help page on Target CPA describes the target as an average, not a ceiling. Some conversions will cost more and some will cost less. The bidder aims to keep the overall cost per conversion near your number. Google also reports a traffic-weighted “average target CPA” that folds in device adjustments and target changes over time. Compare actual CPA against that average target, not against the number you typed in.
Setting the Target From 30 Days of Data Adjusted for Conversion Delay
With account history in place, Google’s suggested target is your 30-day average CPA, corrected for conversion delay. That correction matters a lot in injury work. If a click from last week won’t produce a signed retainer for another three weeks, last week’s numbers undercount it. Build a target from incomplete data, and your CPA looks worse than it is, so the target won’t reflect what your cases really cost. Google also suggests judging results over a 30-day window that holds at least 30 conversions.
A Target Set Too Low Cuts Car Accident Search Volume
Cutting the target looks like the fastest route to cheaper cases. Google warns that a target set too low can make you miss clicks that would have converted, so total conversions fall. In a car accident market, that means fewer calls from the searches your competitors keep buying. Lower the target in steps and watch volume after each one. Outcomes also vary with each firm’s market, budget and conversion data, so no target number transfers cleanly from one firm to another.
Device Adjustments Change the Target Instead of the Bid
If your crash callers mostly find you on a phone, mobile settings deserve attention. Under Target CPA, Google says a device bid adjustment changes the CPA target, not the bid itself. A +40% mobile adjustment on a $10 target raises the mobile target to $14, and a -100% adjustment stops mobile ads entirely. A firm that wants more mobile calls can raise the mobile target this way. Just remember that the account’s average target CPA will move with it.
Why the Conversion Behind the Target Matters More Than the Number
Picture two invented firms running the same $300 Target CPA. Firm A counts any call over 60 seconds, while Firm B counts only the calls intake marked qualified. Firm A will hit its target easily and still wonder where the cases went. On the other side, Firm B may struggle to hit it, but its conversions are far more likely to be real crash victims with claims.
What a $300 Cost per Call Means per Signed Case
Now run some invented math. Say a firm pays $300 per call and one in ten calls becomes a signed case. Each signed case then costs about $3,000 in ad spend. Google sees only the $300 calls, so it can’t tell the calls that sign from the ones that don’t. Move the primary action to qualified calls, and the bidder can start learning which searches produce cases, even at a higher cost per conversion.
Target ROAS Needs Two or More Case Values and 15 Conversions
Google’s value-based bidding guide asks for at least two different conversion values, real or proxy, such as a lead score. Target ROAS wants a minimum of 15 conversions inside a 30-day span, counted at the conversion tracking level. A truck crash case and a fender-bender should never carry the same value. Our post on the pros and cons of Target ROAS for injury firms covers how contingency fees complicate those values.
Bidding Toward Signed MVA Cases When Conversions Are Sparse
What if your firm signs eight car accident clients a month? That isn’t much for a bidder to learn from. Google’s own value-based bidding guide addresses this. It says to choose one funnel stage, and to bid on an earlier step, like a qualified lead, when the final outcome arrives too slowly. Raehsler’s guide gives the same advice for long sales cycles. The goal is to get as close to signed MVA cases as your volume allows.
Raehsler also offers a practical tip for new campaigns that won’t spend. Loosen the target first, meaning a higher Target CPA or a lower Target ROAS, before you switch strategies. Google’s rewritten learning page explains why that order works. A new strategy triggers Learning, while a target change applies in the next auction. Your MVA campaign keeps its strategy and its history while you find the right target.
One Shared Bid Strategy for Thin MVA Conversion Volume
Say a firm runs one campaign each for car, truck and motorcycle crashes. Its conversions end up split three ways. Each campaign may fall short of the volume Smart Bidding needs. A portfolio bid strategy shares one target across several campaigns, so their conversion data works together. Google’s learning documentation lists consolidating campaigns and ad groups among its best practices. Keep separate campaigns for budget control, then pool them under one strategy for learning.
Testing a New Target With Save as Experiment
Google’s Target CPA page offers a “Save as experiment” option for comparing new settings against the original campaign. An experiment gives you a control group, which a direct edit to a live MVA campaign never does. Run the experiment long enough to cover your conversion delay, or the test arm will look worse than it is. Keep the experiment’s budget in mind too. Google’s Target CPA page notes that daily spend can reach two times your average daily budget.
How CallRail and Attribution Help Google Ads for Personal Injury Attorneys
How do injury clients want to reach you? AttorneySync’s 2026 Legal Service Consumer Choice Report followed 320 people looking for an injury lawyer. It found 66% prefer a phone call as their primary contact method. That puts call tracking at the center of any injury account that wants to bid on cases. CallRail is one tool firms use for it, and its Google Ads integration ties tracked website calls to the clicks that produced them. With that link in place, intake outcomes can reach the keyword that started them.
Here’s the part a dashboard won’t show you. On its default settings, the integration can make a chart look great while teaching Google very little about cases. Conversions can climb while signed retainers stay flat. So let’s get specific about what CallRail sends, what it skips and what your intake team has to add.
What CallRail Reports to Google Ads After You Connect It
So what actually lands in Google Ads once you connect CallRail? It reports calls and form submissions from Google PPC visitors as conversions. It posts them with Google’s click IDs, meaning the GCLID, WBRAID and GBRAID values. Setup needs the CallRail JavaScript snippet on the site, visitor tracking enabled and auto-tagging turned on in Google Ads. Changes can take up to 24 hours to appear. The integration captures only calls and forms that happen after activation, so last quarter’s calls stay out of Google Ads.
Phone Call and Form Capture Conversion Actions
The names CallRail creates matter more than they look. Choose calls, and CallRail creates a conversion action named “Phone Call.” You can split it into “First Time Phone Call” and “Repeat Phone Call” instead. Choose forms, and it creates “Form Capture.” Every action uses the source “Import from clicks.” Don’t rename Phone Call or that source, because CallRail says conversions stop reporting when you do.
Every Google Ads Visitor Call Posts as a Conversion
Calls to CallRail’s website pool numbers that carry a Google Ads source report as conversions. CallRail’s integration article describes no qualified-only filter. Without a separate qualification step, a caller asking about a dog bite, a divorce or a parking ticket can post as a Phone Call conversion. CallRail recommends setting its actions as primary for automated bidding. If your firm already imports qualified calls, keeping Phone Call as secondary may keep that noise out of bidding. Our guide to weeding out non-car accident calls covers the search term side of that problem.
Calls From Call Assets Need Call Details Forwarding
A call placed straight from a call asset or call ad never touches your website. CallRail tracks those calls through Google’s call details forwarding, which you set up inside Google Ads. CallRail doesn’t post these calls as conversions. Google counts them through your own call conversion settings instead. That gives the account two separate call conversion actions, each counting a different set of calls. Once qualified-call imports are running, decide on purpose which of them, if either, belongs in bidding.
Calls Under 15 Seconds Lose the Enhanced Data
A forwarded call has to last at least 15 seconds for CallRail to capture enhanced data. Shorter calls still ring through to intake. They simply arrive without the detail that links them to a campaign and keyword. A dropped signal on a highway can cut a real caller short, so treat short calls as unknowns rather than junk.
Callers Who Dial the Number Later Lose the Click
If a mobile searcher copies the number from the ad and calls later, CallRail captures no forwarding data at all. The GCLID, campaign and keyword never attach to that call. Picture a crash victim who writes the number on a tow receipt and calls from the body shop the next day. Your reports will never connect that call to the ad. Train intake to ask how each caller found the firm, so the gap shows up in your own records.
Qualifying Car Accident Calls Inside CallRail
A raw call becomes useful data the moment someone marks it qualified or not. CallRail gives intake several ways to do that. The best method is whichever one your team will actually use on a busy Monday. Pick it, write it into the intake script and check compliance every week. If qualification happens on only half the calls, Google learns from only half of them.
Manual Scoring and Keypad Scoring After the Call
Intake can mark a lead qualified in CallRail’s activity log with a thumbs-up, or score it while listening to the recording. Keypad scoring is far quicker than a spreadsheet someone updates on Friday afternoon. Right after a call ends, an intake specialist scores it as a lead, tags it and records a value from the phone keypad. Keypad scoring works only with English (US) messages, so check that before you build a process around it.
Automation Rules and Transcript Intelligence
CallRail’s automation rules qualify, score, tag or assign values to calls that match criteria you define. They only work with transcript intelligence turned on. A rule might tag calls that mention a crash, an injury and an insurance claim. Rules save time on busy accounts, but someone still needs to spot-check them. A caller who says “my brother was in a wreck” can be a real lead that a keyword rule misses.
Comparing CallRail Attribution Models With Google’s Data-Driven Model
CallRail’s multi-touch cost-per-lead report calculates cost per lead for each Google Ads campaign, ad group, keyword and ad. It loads with a 50/50 model, and you can switch between five models. Each one hands credit to a different moment in the client’s path. The five models split credit this way.
- First Touch gives 100% of the credit to the first touchpoint a visitor had.
- Lead Creation gives 100% to the last touchpoint before a call, text or form created the lead.
- The 50/50 model splits credit evenly between First Touch and Lead Creation.
- Qualified gives 100% to the last touchpoint before intake scored the lead as qualified.
- W-shaped splits credit into thirds across First Touch, Lead Creation and Qualified.
For a firm buying cases, the Qualified model deserves the most attention. CallRail points out that qualified cost per lead always runs higher than raw cost per lead because fewer leads reach that stage. That higher figure sits much closer to what a signed case costs your firm.
Google Ads Now Offers Only Last Click and Data-Driven Attribution
Google Ads conversions now get just two attribution options. Last click gives all credit to the last-clicked ad and keyword. Data-driven spreads credit based on the account’s past data for that conversion action, and it is the default for most actions. First click, linear, time decay and position-based models are gone. CallRail’s report can therefore show credit patterns Google Ads no longer models at all.
Why the Two Reports Disagree on the Same Signed Case
CallRail and Google Ads will rarely agree on a campaign’s numbers, and that’s normal. They use different attribution models, different counting rules and different timing. CallRail also says the last two days of data may be unsettled, so wait 48 hours before reading Google Ads cost per lead there. Pick one system as the record for each question. Use CallRail for which keyword started a qualified call, and use Google Ads for what the bidder is learning.
Consider one invented client. She reads your firm’s blog through organic search in March. In April, she clicks a car accident ad, calls and signs. CallRail’s First Touch model credits the March organic visit, while Lead Creation credits the April ad. Google Ads sees only the ad click, so it claims the full conversion. Both systems are reporting correctly. They are answering different questions about the same signed case.
Connecting a Signed Retainer Back to the Click That Started It
This is the step that turns call tracking into case tracking. CallRail keeps the click ID with the call, so intake can match a signed retainer to the original ad click. From there, an offline conversion import sends “signed retainer” into Google Ads. Google won’t accept a GCLID import uploaded more than 90 days after the last click, or 63 days for enhanced conversions for leads. Uploaded conversions usually show up in reports within about three hours. If your firm signs inside your conversion window and those limits, imports can carry real case outcomes to the bidder. If signing takes longer, import an earlier stage and track signed retainers in your own reports.
Corrections matter as much as wins. Google’s conversion adjustments let you retract or restate a conversion you already uploaded. Retractions made within seven days of the original conversion reach automated bidding. Later ones may update reports without changing what the bidder learned. So, when intake learns on Tuesday that Monday’s caller had a workers’ comp injury, retract that conversion the same week. The bidder then stops counting a wrong case type as a win.
Google’s Learning Phase and How It Impacts Car Accident Leads
Ever watched your agency refuse to touch a campaign because it’s “in Learning”? Some advertisers freeze every edit when they see that word. Older guidance said any budget or target edit restarted the learning phase, so accounts sat untouched for weeks. Google rewrote that guidance in October 2026. Some advice written before then, including some very good advice, now describes rules Google has dropped.
The new rules change which edits trigger Learning. They also clarify what “Learning” tells you about car accident lead quality, which is very little. The label tracks structural changes to a bid strategy. It says nothing about whether the bidder has figured out which searches produce signed cases. That takes longer, and it depends on the conversion data you send.
What Google Rewrote in Its Smart Bidding Learning Page in October 2026
Search Engine Roundtable reported the rewrite on October 21, 2026. The old page was titled “Duration of the learning period for campaigns and what affects it.” The new version is Google’s Smart Bidding learning page, titled “About Smart Bidding learning.” It separates the visible Learning status from the time performance needs to settle. It also caps the status at seven days and narrows what triggers it.
Three Events That Still Put a Bid Strategy Into Learning
Google now names three reasons a bid strategy shows Learning. Ads keep serving the whole time, and the strategy keeps using the account data it already has. These are the triggers.
- You create a new bid strategy or reactivate a paused one.
- Campaigns, ad groups or keywords join or leave the strategy.
- The conversion goals or actions the strategy optimizes for change significantly.
Creating or applying a portfolio bid strategy counts as a structural change too. Hover over the Learning status, and Google shows which reason applies.
Budget, Target and Creative Edits Now Apply in the Next Auction
This change matters most for day-to-day management. Google says budget, target, creative and targeting changes don’t trigger Learning and don’t erase historical data. Budget and target changes take effect in the next auction. Google’s example moves a Target ROAS from 500% to 400%. Performance then settles toward the new target over a conversion cycle, with no Learning status at all.
Google’s Primary and Secondary Actions Page Still Says 7 to 14 Days
This is where it gets confusing, because not every Google page got the update. Google’s help page on primary and secondary conversion actions still describes a standard 7- to 14-day learning phase. It also says frequent changes to budgets, targets or goals during that time reset the learning window. The rewritten learning page is Google’s dedicated source on this topic. When two Google pages disagree, go with the page written specifically for that question.
Advice Built on 50 Conversions or 3 Conversion Cycles
You may still hear “50 conversions or three conversion cycles” quoted as a learning requirement. Neither number describes the Learning status. Google’s guidance on measuring Smart Bidding suggests a month or 50 conversions for a clearer read of results. Its “3 conversion cycles” figure covers how long to report values before you move to value-based bidding. Raehsler’s July guide, written before the rewrite, also lists a new budget or target among the changes that cause learning periods.
Why Car Accident Campaigns Keep Adjusting After Learning Ends
The Learning label disappearing doesn’t mean the bidder is done. Google’s rewritten page says performance can take up to one to two conversion cycles to settle on a new goal. A conversion cycle is the time from the click to the conversion. In an injury account, that cycle can be minutes or weeks, depending on which action you count. Smart Bidding optimizes only toward the primary goal, so clicks, cost per click and click-through rate may swing while it settles.
Three Factors That Control How Fast Bidding Settles
Google names conversion volume, conversion cycle length and campaign settings as the three factors. Tight targets, low daily budgets and narrow targeting can slow the ramp-up. More conversion data can speed it up. Past conversion data from similar campaigns helps too, so a firm with years of account history has an advantage over a brand-new account.
A Signed Retainer Stretches the Conversion Cycle
A call conversion usually posts within a day of the click. A signed retainer can arrive days or weeks after the click, depending on how fast intake, the attorney and the client move. Bid on signed retainers, and the conversion cycle becomes that longer gap. The Learning label may clear within a week while the bidder still needs several weeks of case data to adjust. Google’s value-based bidding guide also recommends conversion delays under seven days, and a signed retainer often takes longer than that.
Judging Results After Two Cycles or Two Weeks
Google tells advertisers to judge performance over whichever is longer, two conversion cycles or two weeks, once bidding has settled. It also says to account for conversion delay when reviewing results. Each Google page gives its own minimum, from two weeks to a month or 50 conversions. For a signed-case test, the longest of those windows is the safe choice. An MVA campaign bidding on qualified calls may need only two weeks. After only ten days, a signed-case test hasn’t seen most of its cases yet.
MVA Account Changes That Do Restart Learning
Some of the most useful changes an injury firm can make fall right inside Google’s three triggers. Make them anyway, but plan them. Each one starts a new Learning period and a new wait for performance to settle. Bundle them into one change window instead of spreading them across a month. Write the date and the change in the account notes too, so you know which edit to check first when performance shifts.
Moving the Primary Goal From Calls to Signed Cases
Switching the primary conversion from Phone Call to an imported qualified call or signed retainer is a significant goal change. Google lists that among the three triggers. Expect a Learning status and then a longer settling period, because the new action converts later and less often. Make the switch once, with intake disposition data already flowing. Switching back and forth starts the wait over each time.
Adding Truck or Rideshare Ad Groups to a Portfolio Strategy
Adding a truck accident or rideshare crash ad group to an existing bid strategy changes its composition. That triggers Learning even if the budget never moves. It’s still worth doing when those case types matter to your firm. Launch the new ad groups together, instead of one per week, so the strategy goes through one Learning period instead of several.
Reactivating a Paused Bid Strategy
Some firms pause car accident campaigns during intake staffing gaps or over a holiday week. If the pause shuts off the bid strategy itself, turning it back on triggers Learning. The strategy still draws on its history, so it keeps what it learned before the pause. Even so, a short staffing pause can cost you a Learning period, so line up intake coverage before you pause.
Building Better Ad Campaigns to Land MVA Leads With Legal Leads Group
Clicks are easy to buy. Signed MVA cases come from an account that counts the right conversion and sets targets on real case data. That account also tracks calls to their source and handles each Learning period calmly. Skip any one of those steps, and the rest lose value. A great bid strategy pointed at the wrong conversion will still buy the wrong calls.
At Legal Leads Group, we build and manage injury firm campaigns on Google Ads and Local Services Ads, with our 24/7 live intake team answering the calls they produce. We also set up Google AI Max for Search campaigns. We build offline conversion imports that send qualified calls and signed retainers back to the ad account. With those imports in place, your bidder learns from intake outcomes instead of raw phone calls.
Every market, budget and intake process is different, so results vary from firm to firm. On a free consultation, we’ll talk through what your account counts today and how close that is to the signed MVA cases your firm wants.
Ready to pay for cases instead of clicks? Call (805) 273-8791 or use our contact page to set up your free consultation.