
What Are Words For?
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Content Writing
If you’re concerned about SEO and building your brand, content is KING. However, do you really want to sit down and hammer out article after article? Let us tell your story. Our team of award-winning writers will publish articles, blogs, and SEO content on your behalf. Find out more below.
Rocket Fuel for Your Firm
Content is King When it Comes to Organic SEO
We’re tech nerds, and love to “talk tech” with our clients. However, when it comes to organic SEO, content is and will always be king of the search engine optimization jungle. Yes, technical SEO, site speed, image optimization, design, and links are a part of search marketing. And yes, we do believe and rely heavily on technical markups. However, none of those tools provide any value without quality content.

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It Takes More Than Writing Skills to Publish Quality SEO Content
Some people can write. Fewer can write well. Some people understand SEO. Fewer understand it well. And, even fewer know how to take content, SEO, and harness it in such a way that financially benefits you and your law firm (that means making you money by getting you real leads).
We do. Period.
How Does Content Help Search Engine Optimization & Paid Ads?
The days of keyword stuffing are OVER. It’s no longer “good enough” to pump out articles all on their own. Nowadays you need to go above and beyond if you want your content to stand out. We could spend months, years, just talking about content and tips you can utilize to harness its power as a lead gen tool.
However, the truth is this, you WANT the “baby,” you just DON’T WANT the labor pains. We get it, you’re a business professional. An expert in your field, but 99.9% of you aren’t pro writers or tech wizards. Hence why you’re investing your valuable time into reading this article. Here are some quick highlights as to HOW content helps not only your organic SEO, but also your paid ad campaigns. YES, since 2020 Google has implemented a new “quality score” element, which is graded heavily by page content user experience.
Highlights of Quality Content
Take a look at just a few of the ways quality content can help your SEO, SEM, paid ads, and conversions. At the end of the day, you’re investing in your marketing to earn an ROI. Content is KEY to achieving this goal.
- Explains your goods and services
- Increases user experience
- Speeds up decision making time
- Increases conversions
- Boosts quality score and lowers CPC
- Better paid ad placements
- Allows clients to obtain info on their own
- Builds your brand and reputation
Types of Content Campaigns We Write & Publish at Legal Leads Group
Here is a list of just some of the types of content campaigns we build and manage. For further information, please contact us directly.
- Cornerstone pages
- Child/Parent Page SEM Funnels
- SEO Content Silos
- Law Firm SEO Content
- Full Website SEM Content
- Blogs
- YouTube Articles
- Social Media Articles
- Public Relations Postings
- Directory Articles
Legal Leads Group’s 5 Key Principles for Our Content Teams
- Honesty is the best policy. Don’t speak about a product or service unless you fully understand it. It’s OKAY to tell a client that you don’t know the answer, BUT that you will find someone who does and get back to them.
- Do NOT overpromise and underdeliver. Set REAL expectations with your clients.
- Technology changes, marketing changes, Legal Leads Group changes with it. You MUST be up to date on all product offerings and service offerings.
- Treat your client’s marketing campaign as if it were yours. Better, treat your client’s marketing campaign success as if your income depended upon it. Guess what, it does. If your clients are not making money, Legal Leads Group isn’t making money, and YOU’RE not making money.
- Smile, have fun, and enjoy what you do. Work isn’t everything. Your health, your family/friends, your happiness comes first. Happy team members excel.
Who’s In Charge of the Content Writing Team at Legal Leads Group? Learn More About Our Team Leaders
Let’s take a minute to learn more about the content writing team at Legal Leads Group. Remember, at any time, you can contact us at (805) 273-8791 to learn more about our marketing services. If you prefer to email us, fill out our paperless contact form. Or, if it’s an emergency and you need a live rep to call you, even after-hours or on weekends, fill out a 24-Hour Emergency IT Ticket.
Content Writing