Think Local (Service Ads)
Unlock the Power of Google Screened Ads
Finally Get Quality Leads From Google Screened Ads
We understand how to get your firm to rank in screened ads.
Get More Case Leads With These Strategies
Quality Content and Design
We publish high quality, hand written unique content specific to your vertical of law and the geographical locations you wish to market. We top that off with designs built to convert.
Highly Targeted Paid Ad Campaigns
As a Google Partner firm we develop highly targeted paid ad campaigns on multiple Google Platforms such as Google Screened, Search, Video, App, as well as on Social Media.
SEO + Paid & Traditional Ads = New Cases
If your law firm is spending money on marketing, you are investing in your practice. Investing to make a profit. Our blended ad campaigns are built from an aggressive ROI standpoint. We GET you new cases.
Attorneys + Search Engine Marketers = Leads
Google Local Service Ads and the Google Screened Program: A Comprehensive Guide for Law Firms
In the competitive legal marketplace, law firms are continually seeking innovative ways to attract new clients and cases. Traditional advertising methods are being supplemented—and in some cases, supplanted—by digital marketing strategies that offer precision targeting and measurable results. One such strategy that has revolutionized how attorneys connect with potential clients is Google’s Local Service Ads (LSAs), particularly when combined with the Google Screened program. This article will delve into the intricacies of Google Screened ads for lawyers, exploring how law firms can leverage this advertising platform to attract new cases, target specific geographical areas, and ensure their marketing dollars are spent effectively.
Get Your Law Firm’s Phone Ringing
Schedule a FREE, ZERO pressure consultation with an actual certified ad specialist and lead generation rep. NOT a sales executive. Let our law firm lead gen experts help you grow your practice today.
Understanding Google Local Service Ads for Lawyers
Google Local Service Ads are a relatively new form of advertising introduced by Google, specifically designed for local service providers, including law firms. These ads appear at the very top of Google’s search results, above traditional Google Ads (formerly known as Google AdWords), providing prime visibility for advertisers. When potential clients search for legal services, LSAs showcase local law firms that can assist with their legal issues.
The Importance of Google Screened for Law Firms
For lawyers, the Google Screened program adds an additional layer of credibility. To become Google Screened, law firms must pass through a rigorous background check, including verification of business practices and individual lawyers’ licenses. The Google Screened badge is a mark of trust that reassures potential clients of the firm’s legitimacy and expertise.
Multiple Ways Law Firms Can Utilize Google Screened Ads
- Targeting by Geographical Area One of the most significant advantages of Google Screened Ads is the ability to target specific geographical areas. Law firms can choose the exact locations where their ads will appear, ensuring they connect with potential clients in their vicinity or in regions where they wish to expand their practice. This geo-targeting capability helps attorneys avoid wasting resources on leads that are outside their service areas.
- Selecting Case Types for Advertising Google Screened Ads also allow attorneys to select which types of cases they want to advertise for. This means a personal injury lawyer can target individuals searching for representation after an accident, while a family lawyer can focus on those seeking divorce or child custody assistance. By specifying practice areas in their LSAs, law firms ensure that their marketing dollars are directed toward attracting the most relevant inquiries.
- Refund for Irrelevant Calls Google recognizes that not every inquiry will be relevant to the services advertised. Therefore, calls and inquiries that are not related to the advertised areas of law—or are sales calls—can be reviewed. If deemed irrelevant, law firms may request a refund from Google. This feature ensures that firms’ advertising budgets are spent on genuine prospects.
The Success of Google Local Service Ads for Law Firms
The success stories from law firms using LSAs are compelling. Firms report significant increases in relevant leads, higher conversion rates, and an impressive return on investment (ROI). These ads provide a direct line to potential clients at the moment they’re searching for legal assistance, which is a critical point in the client acquisition process.
The Ever-Evolving Nature of LSAs
Google continues to refine and evolve its Local Service Ads platform to better serve both advertisers and consumers. Features like real-time messaging and the ability to manage leads through the Google Local Services app are just a few examples of how the platform is adapting to user needs.
The Approval Process for Google Screened
To become Google Screened and start running LSAs, law firms must undergo a detailed approval process. This includes submitting proof of insurance, background checks for the firm and its attorneys, and verification of bar membership for each lawyer. This process ensures that only reputable law firms can advertise through this program.
Signing Up and Setting a Budget
To sign up for Google Screened and launch LSAs, attorneys need to create a business profile through the Google Local Services platform. From there, they can set their budget based on a pay-per-lead model. Unlike traditional pay-per-click advertising, LSAs charge only when potential clients make direct contact through the ad, providing a more cost-effective approach to lead generation.
Google Local Service Ads and the Google Screened program offer an unparalleled opportunity for law firms to connect with potential clients actively seeking legal services. By allowing attorneys to target specific geographical areas and case types, these ads ensure that marketing efforts are not only visible but also highly relevant. The refund policy for irrelevant inquiries further solidifies LSAs as a risk-reduced advertising investment.
The combination of visibility, credibility, and precise targeting makes LSAs an essential component of any modern law firm’s marketing strategy. As this platform continues to evolve, it is likely that we will see even more advanced features and greater success stories from law firms that harness the power of Google’s Local Service Ads and Google Screened program.
Best Marketing Company for Attorney Google Screened Ads
Google Screened is a new feature that helps users find trusted professionals in various industries, including lawyers. This feature allows businesses to showcase their credibility and expertise, giving potential clients peace of mind when choosing a service provider.
Legal Leads Group, a leading marketing agency specializing in generating quality case leads for law firms, combines Google AdWords and Google Screened ads with social media and SEO strategies to help law firms attract potential clients. By utilizing these platforms effectively, Legal Leads Group can increase visibility and drive traffic to a law firm’s website, ultimately leading to more quality case leads.
In addition to their digital marketing services, Legal Leads Group also provides an extensive consultation to understand the unique needs and goals of each law firm. This personalized approach ensures that the marketing strategies implemented are tailored to the specific requirements of the firm, maximizing the chances of success.
Furthermore, Legal Leads Group understands that financing can be a barrier for some law firms looking to invest in lead generation. That’s why they offer assistance in securing financing options to help law firms kickstart their lead generation campaigns without any financial constraints.
With Legal Leads Group’s comprehensive approach to lead generation and their commitment to helping law firms succeed, they are a valuable partner for any law firm looking to attract quality case leads and grow their business. Contact Legal Leads Group today to learn more about how they can help your law firm reach its full potential.
- Higher Quality Case Leads
- Phone Call Driven Inquiries
- Google Refund Policy Protected
Get Your Law Firm’s Phone Ringing
Schedule a FREE, ZERO pressure consultation with an actual certified ad specialist and lead generation rep. NOT a sales executive. Let our law firm lead gen experts help you grow your practice today.
What We Offer
10 Things Legal Leads Offers Law Firms
A Trusted Front to Back Digital Marketing & Traditional Advertising Agency…
Lots of marketing companies claim to have happy clients. We don’t have to. Just check out our reviews and read what real lawyers have to say about our services. Talk is cheap. Results are all that matter.
Grow Your Legal Practice With Law Firm Marketing Campaigns That Work… It’s TIME to Get PAID From Your Marketing Investment
Legal Leads Group is a premier lead generation agency. Our team of paid search specialists, digital marketing experts, and traditional advertising executives work hand in hand, all in-house, to provide our clients with the most productive and effective lead campaigns. For over 18 years, we’ve driven our law firm clients millions of dollars in revenue.
We Understand What It Takes to Get Your Law Firm New Clients Monthly
We attend and sponsor the same conferences you go to. Through continuing education, we learn more about the ever-changing challenges and needs for attorneys. This allows us to obtain the actual results that matter, getting your phone to ring with paying clients every month. This is the reason why so many law firms have turned to us for their marketing. From SEO and Paid Ads, to managing your Legal Directories and your Social Presence, we do all of it in house. That’s right, non of our work is outsourced. Everything is handled in our California or Texas offices.
The Types of Law Firms We Focus on at Legal Leads Group
At Legal Leads Group, we’re upfront and blunt about what we are good at. Honesty is the best policy, and we’re not going to waste your time, your money, or ours either if we are not a good fit. Check out some of the top types of law firms we believe we overly excel at helping below.
Personal Injury Attorney Marketing – We Can Deliver the Cases You Want
Whether you’re looking to pump dozens of MVAS (motor vehice accident) cases a month to your team of attorneys and paralegals, or if you are more focused on Tort Law, Med-Mal, and Wrongful Death, we can help.
Personal Injury Attorney marketing is the toughest (and most expensive) type of law firm marketing. From car crashes to meso cases, we know how to deliver the type of client and case details you need. Our leads bring you quality cases that inturn increase your firms ROI.
Types of Personal Injury Claims We Deliver Top Quality Case Leads For…
Motor Vehicle Accident Cases (MVAs)
- Car Crashes
- Truck Accidents
- Motorcycle Wrecks
Slip & Fall Cases (Premises Liability)
- Super Market Cases
- Parks & Recreational Sites
- Amusement Parks & Water Parks
- Sporting Events & Concerts
- Construction Sites
Major Tort Law Injury Claims
- Wrongful Death
- Medical Malpractice
- Mesothelioma Cases
- Class Action Claims
Other Types of Personal Injury Leads
- Dog Bites
- Bicycle Accidents
- Pedestrian Accidents
- Traumatic Brain Injury Claims
- Back & Spinal Cord Injuries
- Injuries from Sports (youth, collegiate, professional)
- Broken Bones & Major Injury Claims
Get High Quality Workers’ Compensation Cases – Without Breaking Your Budget
Workers’ Compensation and Personal Injury law share some similiar properties. However, they are also very different. While they typically both deal with injuries, Workers’ Comp law makes getting quality cases a little “tricky”.
Lucky for our clients, we know how to deliver top notch leads that convert. If you’re and injury lawyer looking to dabble in Workers’ Comp, if you are a tenured Workers’ Comp Law Firm looking to boost your business, we can help.
Family Law & Divorce Case Leads – We’ve Got You Covered
Tired of wasting your time and money chasing bogus divorce case leads? Are you pulling your hair out from talking to clients that simply do not want to pay you what you’re worth? We understand..
At Legal Leads Group, we’ve come up with a fool proof way of driving you quality family law leads. From divorce and child support cases to larger claims such as property and asset division cases, we deliver the types of cases and CLIENTS you’ve been searching for.
Criminal Defense
Criminal Defense is a sense of urgency-based lead. Someone who has just been charged with a crime or released on bond is going to be looking for legal help. We can DRIVE you quality criminal defense case leads.
Estate Planning
Your clients are educated and are looking to protect their wealth and future. At Legal Leads, we understand how to help estate planning law firms through search leads as well as networking via social media and directories.
Lemon Law
You went to college to run a successful Lemon Law practice, not to manage ads and handle technical issues related to digital marketing. Let us handle it.
Leads & New Clients Increase Your ROI… Not Phantom Keyword Placements That No One Ever Searches For…
Other marketing agencies focus on phantom placements, or overstated keyword reports. We don’t. That’s because we know that what matters most is getting new clients every month. So, we perform extensive research to figure out how your potential clients are searching for your services.
Programming & Coding Gurus – We Make it Happen
From amazing designs to converting your Google AdWords spend, we know how to take your business to the next level.
We have the brain power and the credentials you can depend on. From Yoast to Google, and everything in between, we keep up on all of the new techniques and tools. This allows us to strategize and game-plan, to create the best possible marketing campaign for your businesses needs.
Site Functionality on All Platforms
Whether your clients search for you on mobile by speaking to their phones, or if they perform a traditional desktop inquiry, your site will rank at the top of the results.
The best way to generate new clients is to go directly after your competitors. If you can continuously outrank and outbid your competition, you will drive customers to your page. We do this for you, regardless of the platform your client utilizes.
Achieve Your Business Goals
We take you and your business to the finish line… in FIRST PLACE
With Legal Leads Group Marketing you will get to the finish line first. In order to be the best, you need to work with the best. Call us today and speak with an Account Analyst about what we can do to customize a campaign that will yield you new clients every month, guaranteed.
They put together high-powered and beautiful websites geared for top-end businesses and performers. They run a competent business and are easy to work with.
– Paul Petrus
I can highly recommend Legal Leads Group. As a personal injury attorney in Houston, I know I am in one of the most competitive markets in the country. Month in and month out my law firm is flooded with cases, quality cases including severe MVA injuries, commercial truck accident cases, cases I have been looking for… for a long time. Legal Leads generates the cases, handles our site and SEO and even our traditional marketing needs. Best of all they handle all the intakes and assist us with signing the clients. This company does what they say they will. Give them a call if you are serious about growing your firm.
– James Lassiter
Legal Leads Group is very easy to use. They built my website, developed my marketing campaigns, handle my social media, and bring in case leads. They handle every facet of my law firm’s marketing and lead generation needs. The ability to utilize one team, one company, for my advertising needs has been a game changer. Best of all, since they are owned by attorneys, they understand what we go through. I highly recommend them.
– Angela Greenspan
Hands down the best marketing company I have ever used. I have been practicing law for over 35 years; this company delivers cases on a consistent basis. My law firm has never achieved this level of success from an advertising campaign before. I highly recommend LLG, case cost isn’t cheap but neither are their results. Worth the money.
– Bob Germany
LLG’s ability to not only generate quality injury cases, but even more to assist with handling inbound leads and sign them with my retainer, is hands down an enormous asset for my practice. They deliver.
– Jonathan Rashtian
Legal Leads legitimately cares about my firm and goes the extra mile for me. I looked at my firm’s diagnostics from last March versus this March and thanks to Legal Leads my case load has tripled in the month of March.
– Kenneth King
I have been using Legal Leads for their Case Qualifying System. It is so helpful! They handle the leads, they answer the phone for you and then sign up the client. It’s that easy. I highly recommend them for all attorneys!
– Michelle Gershen
They actually care about SEO and following up with clients. I am always able to get a hold of my rep, and their articles and content are well-written. My website is professionally designed as well.
– Christopher Kreeger
Legal Leads cares about doing what they say. They are in the business of bringing new business to law firms. We get cases, and they have done everything they said they would and more.
– Phil Hawkins
Working with Legal Leads Group has been an outstanding experience! They excel at getting clients onboard and signed up during the initial call, which really sets them apart. Their team is dedicated, diligent in securing cases, and consistently follows up to keep track of every lead they bring in. Communication with them is seamless they’re responsive, reliable, and always easy to reach. I highly recommend partnering with them!
Adriana Garcia
I had an amazing experience working with Legal Leads Group! They are incredibly persistent in following up and ensuring everything is on track, which made the process so smooth for me. They’re a great company to work with—professional, reliable, and truly dedicated to delivering results. I highly recommend them to anyone looking for top-notch legal lead services!
Benjamin Magadan Beall
Marissa was absolutely amazing! She went above and beyond to help me through my confusion with patience, and expertise. She took the time to explain everything clearly, making sure I felt comfortable and informed every step of the way. Her friendly and professional approach made the entire experience stress-free. I highly recommend.
Kathleen Camacho
I could not have asked for a better representative to help guide me through the process in how Legal Leads Group operates. Super impressed with how professional the team conducts their business. Marissa explained everything in perfect detail and made it very easy to understand.
David John
Kyle provided excellent service and made the entire process smooth and hassle-free. He was knowledgeable, and handled everything with professionalism. Great experience overall!
Miriam Schilling
Marissa was extremely patient and friendly! She was able to answer every single one of my questions snd was super informative and knowledgeable! The best customer service I have received. Thank you!
Judith Ruelas
Kyle is very helpful and professional. He is knowledgeable, reliable, and always willing to go the extra mile to assist. I’d highly recommend working with him!
Anthony Abarca
I spoke with Kyle today and he handled my call very professionally. Glad he was my representative. Definitely an asset to the company!
Dayna Blankenship
Kyle at LLG was super helpful. He has a great attention to detail and made sure I was set. Highly recommend
Miguel Munguia
Incredibly patient and supportive staff! They answered all of my questions thoroughly. Marissa’s knowledge and professionalism made for the best customer service experience.
Michael Jellinek
Exceptional service from Marissa, her professionalism, patience, and positive energy made the experience a delightful one. Easy to talk to and answered all my questions, we need more reps like Marissa, thanks again for all your support!
Jhovany Atayde
Gianna was very informative and had some great knowledge giving us insight to the company and their performance in obtaining cases.
Nicolas Suppa
Carlos is on point! I have lots of experience in the field and tried to challenge him during the presentation but he amazed me! He even taught me things I didn’t know! I’m very impressed. I’m so happy I took his call and even more happy I took the presentation.
Rebeca Lopez
What an amazing experience! Carlos had all the patience in the world. He walked me through everything step by step. When he said, I could contact him anytime he wasn’t lying. I’m so happy with his service.
Juan Almeida
Kyle provided excellent service and made the entire process smooth and hassle-free. He was knowledgeable, and handled everything with professionalism. Great experience overall!
Miriam Schilling
Carlos and his team are very professional. They took care of me and my crew. For hours they were on a zoom call with us explaining in detail how everything is done and what we need to do on our end. They helped setting us up and made the entire process fun and informative.
Jayden Noah
LLG’s ability to not only generate quality injury cases, but even more to assist with handling inbound leads and sign them with my retainer, is hands down an enormous asset for my practice. They deliver.
Jonathan Rashtian
I spoke with Kyle about how legal leads can help generate business for me. He came across as very knowledgeable and helped me to clearly understand what sets legal leads apart from other lead generating companies through the use of sophisticated technology etc. Appreciate the clear and thorough explanation.
Adrian Abarca
Carlos scheduled a zoom appointment with me and explained everything step by step. When I wanted proof that everything is done in house he pickup the laptop and walked me all over the LLG offices. He even had an ad representative join us right there on the spot! I’m so impressed how they handle business!!!
Charlie Rosales
Gianna was very helpful and informative and knowledgeable and we were able obtain cases thanks to her help!
Orin Eliyahu
In my dealings with Legal Leads Group, they offered great customer service and an aggressive campaign to get me more clients.
Randy Pelham
It’s so hard to find good service nowadays, so happy I found this company. Marissa made my experience so smooth and easy, very informative and made legal experience easier to handle.
Kamile Valionis
I have been practicing personal injury law and civil litigation for over 20 years. I have tried lots of lead generation companies and online marketing companies. Legal Leads Group is hands down the best law firm marketing agency I have ever used. Within a few days my phone was ringing and I was signing cases. The staff was very easy to work with, setting up the account was simple. I highly recommend Legal Leads Group. If I could give more stars I would.
Sergio Benedetto
Marissa was very kind and gave excellent customer service! Will definitely be recommending Lucrative Legal to others.
Melissa Castellanos
Legal Leads Group is a great lead generation agency. I definitely recommend them! They do quality work and have really clear communication with clients. Amazing service from the entire staff.
Anthony Attalia
Called and spoke to Kyle to inquire of services. He did such a good job of communicating and answering all my questions in a professional manner.
Reyna Carillo
Kyle was very detailed with giving me information. I learned so much! Great customer service!
Xavier X.
I was completely impressed with Marissa she was very professional and has good customer service she’s very knowledgeable and helpful. Thank you again Marissa for going above and beyond.
Chiny Marron
What a fantastic Group. Nick Ryan is a pleasure to work with and passionate about providing the very best in service. He is a tireless worker and always keeps his promises. You will not find a greater commitment to your success.
Dave Walter
LLG and their reps are highly responsive. I recommend them without hesitation. If you have questions, give Nick a call. He is always available and jumps on things right away.
Thomas Clifford
Legal Leads legitimately cares about my firm and goes the extra mile for me. I looked at my firm’s diagnostics from last March versus this March and thanks to Legal Leads my case load has tripled in the month of March.
Ken King
Kyle is a professional representative of your company. He was very helpful, friendly and easy to talk to.
Monica Carillo
Nick and his team are hands down the best in the business. Exceptional service, expertise, and results driven. A lot of “experts” but only one guru – Nick!
Harut Tovmasyan
