finally get quality leads from google screened ads

Understanding Google Local Service Ads for Lawyers

Google Local Service Ads are a relatively new form of advertising introduced by Google, specifically designed for local service providers, including law firms. These ads appear at the very top of Google’s search results, above traditional Google Ads (formerly known as Google AdWords), providing prime visibility for advertisers. When potential clients search for legal services, LSAs showcase local law firms that can assist with their legal issues.

The Importance of Google Screened for Law Firms

For lawyers, the Google Screened program adds an additional layer of credibility. To become Google Screened, law firms must pass through a rigorous background check, including verification of business practices and individual lawyers’ licenses. The Google Screened badge is a mark of trust that reassures potential clients of the firm’s legitimacy and expertise.

Multiple Ways Law Firms Can Utilize Google Screened Ads

1. Targeting by Geographical Area

One of the most significant advantages of Google Screened Ads is the ability to target specific geographical areas. Law firms can choose the exact locations where their ads will appear, ensuring they connect with potential clients in their vicinity or in regions where they wish to expand their practice. This geo-targeting capability helps attorneys avoid wasting resources on leads that are outside their service areas.

2. Selecting Case Types for Advertising

Google Screened Ads also allow attorneys to select which types of cases they want to advertise for. This means a personal injury lawyer can target individuals searching for representation after an accident, while a family lawyer can focus on those seeking divorce or child custody assistance. By specifying practice areas in their LSAs, law firms ensure that their marketing dollars are directed toward attracting the most relevant inquiries.

3. Refund for Irrelevant Calls

Google recognizes that not every inquiry will be relevant to the services advertised. Therefore, calls and inquiries that are not related to the advertised areas of law—or are sales calls—can be reviewed. If deemed irrelevant, law firms may request a refund from Google. This feature ensures that firms’ advertising budgets are spent on genuine prospects.

The Approval Process for Google Screened

To become Google Screened and start running LSAs, law firms must undergo a detailed approval process. This includes submitting proof of insurance, background checks for the firm and its attorneys, and verification of bar membership for each lawyer. This process ensures that only reputable law firms can advertise through this program.

Signing Up and Setting a Budget

To sign up for Google Screened and launch LSAs, attorneys need to create a business profile through the Google Local Services platform. From there, they can set their budget based on a pay-per-lead model. Unlike traditional pay-per-click advertising, LSAs charge only when potential clients make direct contact through the ad, providing a more cost-effective approach to lead generation.

In conclusion, Google Local Service Ads and the Google Screened program offer an unparalleled opportunity for law firms to connect with potential clients actively seeking legal services. By allowing attorneys to target specific geographical areas and case types, these ads ensure that marketing efforts are not only visible but also highly relevant. The refund policy for irrelevant inquiries further solidifies LSAs as a risk-reduced advertising investment.

The combination of visibility, credibility, and precise targeting makes LSAs an essential component of any modern law firm’s marketing strategy. As this platform continues to evolve, it is likely that we will see even more advanced features and greater success stories from law firms that harness the power of Google’s Local Service Ads and Google Screened program.

Get High Quality Workers’ Compensation Cases – Without Breaking Your Budget

Workers’ Compensation and Personal Injury law share some similiar properties. However, they are also very different. While they typically both deal with injuries, Workers’ Comp law makes getting quality cases a little “tricky”. 

Lucky for our clients, we know how to deliver top notch leads that convert. If you’re and injury lawyer looking to dabble in Workers’ Comp, if you are a tenured Workers’ Comp Law Firm looking to boost your business, we can help. 

Leads & New Clients Increase Your ROI… Not Phantom Keyword Placements That no One Ever Searches For…

Other marketing agencies focus on phantom placements, or overstated keyword reports. We don’t. That’s because we know that what matters most is getting new clients every month. So, we perform extensive research to figure out how your potential clients are searching for your services.

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The best way to generate new clients is to go directly after your competitors. If you can continuously outrank and outbid your competition, you will drive customers to your page. We do this for you, regardless of the platform your client utilizes.