
Organic Leads
Why Organic SEO is Important
Organic SEO in 2025
Think back, WAY back, to 2012. Organic SEO was the “bee’s knees” of advertising. Now, in 2025, our post COVID world isn’t so organic anymore. Organic SEO does NOT have the same “pop” or production value it once did all on its own. However, in COMBINATION with Paid Ads and Traditional Marketing, Organic SEO is more deadly than ever. Here’s why you STILL need SEO.
What Is Organic SEO, Why Is It Still Important, and How Does Legal Leads Group Harness Its Power?
Organic SEO today is NOT the Organic SEO utilized and talked about in 2012 (or even pre COVID 2018). Everything has changed when it comes to digital marketing, and in a lot of ways, Organic SEO is DEAD. Yes, we said it. In the ways that Legal Leads Group, and even other leading digital agencies utilized SEO has gone by the wayside. But that doesn’t mean SEO does not hold value.
The truth is, Organic SEO actually has MORE value now than ever before. However, not all on its own. Here is where things get a bit tricky. And, if you’re taking the time to browse through our website and this page specially, you probably want to learn a thing or two about organic programming and what it can do for your business. We suggest taking one of our courses on Organic SEO after reading this page, you can sign up for a free course on the bottom of this page.

With that said, let’s take a dive into how Legal Leads Group uses Organic SEO nowadays to provide you with the best marketing strategies and paid ad campaigns possible.
Get Your Law Firm’s Phone Ringing
Schedule a FREE, ZERO pressure consultation with an actual certified ad specialist and lead generation rep. NOT a sales executive. Let our law firm lead gen experts help you grow your practice today.
Organic Search Engine Optimization Affects the Way Your Paid Ads Perform

However, all of this WENT OUT OF THE WINDOW in October on 2020. Yes, we are now in 2025, but you would be surprised at how very few websites and ad campaigns have taken advantage of the new age SEO capabilities. Here comes to “good Stuff” you’ve been waiting for… Organic SEO and Paid Ads NOW work TOGETHER. We could spend all day, all night, all week, and the rest of the year simply talking about Organic SEO and STILL not even scratch the surface of all the new changes. If you want to dive that deep, we suggest taking one of our Organic SEO courses or calling us directly.
In an effort to save YOUR time and YOUR resources, here’s what we believe you need to know about Organic SEO and HOW it relates to YOUR biz in 2023. Google launched their updated Google Quality Score platform. You can receive better ad placements, a lower cost per click, a lower cost per conversion/acquisition, simply by improving your Organic value within your site and ads. Yes, Organic SEO now plays a direct role within regards to how your ads fire, place, and cost.
Organic SEO PLUS Paid Ads is KEY in 2025 and Moving Forward – We Can Get Your Biz Buzzing
As we mentioned above, Organic SEO and Paid Ads now go hand in hand. In fact, we’ve ALWAYS advised our clients to invest in both platforms. Here are some highlights of what combining organic and paid search can offer you and your business.
How Organic SEO Improves Your Paid Ads Position, Improves Your Reputation, Improves Your Conversions, and Ultimately Improves Your ROI

We’re going to roll with the “KISS” model. Keep It Super Simple. The higher your Google Quality Score, the better your paid ads perform. Your Google Quality score is based upon multiple factors, most of which have their roots in Organic SEO. Simply put, landing pages nowadays need to be built with content depth, proper silo structure, and need to have multiple media types within the page. In addition, your ads must have multiple calls to action, headlines, media assets, and links.
Take a look at some of the top highlights below. Or, if you want to learn more, take one of our free Organic SEO learning courses. There’s a signup link at the bottom of our website’s footer. You can also call us emails us at support@lucrativelegal.com to enroll directly.
- Better Ad Positions
- Better Ad Rotations
- Lower CPC (Cost Per Click)&
- Lower CPA (Cost Per Acquisition)
- Activate Google ROAS (Return On Ad Spend Learning Software)
- Improved Ad Performance
- Access to Additional Ad Platforms
Legal Leads Group‘s 5 Key Principles for Our Organic SEO Team
- Honesty is the best policy. Don’t speak about a product or service unless you fully understand it. It’s OKAY to tell a client that you don’t know the answer, BUT that you will find someone who does and get back to them.
- Do NOT overpromise and underdeliver. Set REAL expectations with your clients.
- Technology changes, marketing changes, Legal Leads Group changes with it. You MUST be up to date on all product offerings and service offerings.
- Treat your client’s marketing campaign as if it were yours. Better, treat your client’s marketing campaign success as if your income depended upon it. Guess what, it does. If your clients are not making money, Legal Leads Group isn’t making money, and YOU’RE not making money.
- Smile, have fun, and enjoy what you do. Work isn’t everything. Your health, your family/friends, your happiness comes first. Happy team members excel.
Who’s In Charge of the Organic SEO Team at Legal Leads Group? Learn More About Our Team Leaders
Let’s take a minute to learn more about the Organic SEO teams at Legal Leads Group, and most of all, who’s in charge of each division. Remember, at any time, you can contact us at (805) 273-8791 to learn more about our marketing services. If you prefer to email us, fill out our contact form. Or, if it’s an emergency and you need a live rep to call you, even after-hours or on weekends, fill out a 24-Hour Emergency IT Ticket.
Search Engine Marketing

They put together high-powered and beautiful websites geared for top-end businesses and performers. They run a competent business and are easy to work with.
– Paul Petrus

I can highly recommend Legal Leads Group. As a personal injury attorney in Houston, I know I am in one of the most competitive markets in the country. Month in and month out my law firm is flooded with cases, quality cases including severe MVA injuries, commercial truck accident cases, cases I have been looking for… for a long time. Legal Leads generates the cases, handles our site and SEO and even our traditional marketing needs. Best of all they handle all the intakes and assist us with signing the clients. This company does what they say they will. Give them a call if you are serious about growing your firm.
– James Lassiter

Legal Leads Group is very easy to use. They built my website, developed my marketing campaigns, handle my social media, and bring in case leads. They handle every facet of my law firm’s marketing and lead generation needs. The ability to utilize one team, one company, for my advertising needs has been a game changer. Best of all, since they are owned by attorneys, they understand what we go through. I highly recommend them.
– Angela Greenspan

Hands down the best marketing company I have ever used. I have been practicing law for over 35 years; this company delivers cases on a consistent basis. My law firm has never achieved this level of success from an advertising campaign before. I highly recommend LLG, case cost isn’t cheap but neither are their results. Worth the money.
– Bob Germany

LLG’s ability to not only generate quality injury cases, but even more to assist with handling inbound leads and sign them with my retainer, is hands down an enormous asset for my practice. They deliver.
– Jonathan Rashtian

Legal Leads legitimately cares about my firm and goes the extra mile for me. I looked at my firm’s diagnostics from last March versus this March and thanks to Legal Leads my case load has tripled in the month of March.
– Kenneth King

I have been using Legal Leads for their Case Qualifying System. It is so helpful! They handle the leads, they answer the phone for you and then sign up the client. It’s that easy. I highly recommend them for all attorneys!
– Michelle Gershen

They actually care about SEO and following up with clients. I am always able to get a hold of my rep, and their articles and content are well-written. My website is professionally designed as well.
– Christopher Kreeger

Legal Leads cares about doing what they say. They are in the business of bringing new business to law firms. We get cases, and they have done everything they said they would and more.
– Phil Hawkins
Working with Legal Leads Group has been an outstanding experience! They excel at getting clients onboard and signed up during the initial call, which really sets them apart. Their team is dedicated, diligent in securing cases, and consistently follows up to keep track of every lead they bring in. Communication with them is seamless they’re responsive, reliable, and always easy to reach. I highly recommend partnering with them!
Adriana Garcia
I had an amazing experience working with Legal Leads Group! They are incredibly persistent in following up and ensuring everything is on track, which made the process so smooth for me. They’re a great company to work with—professional, reliable, and truly dedicated to delivering results. I highly recommend them to anyone looking for top-notch legal lead services!
Benjamin Magadan Beall
Marissa was absolutely amazing! She went above and beyond to help me through my confusion with patience, and expertise. She took the time to explain everything clearly, making sure I felt comfortable and informed every step of the way. Her friendly and professional approach made the entire experience stress-free. I highly recommend.
Kathleen Camacho
I could not have asked for a better representative to help guide me through the process in how Legal Leads Group operates. Super impressed with how professional the team conducts their business. Marissa explained everything in perfect detail and made it very easy to understand.
David John
Kyle provided excellent service and made the entire process smooth and hassle-free. He was knowledgeable, and handled everything with professionalism. Great experience overall!
Miriam Schilling
Marissa was extremely patient and friendly! She was able to answer every single one of my questions snd was super informative and knowledgeable! The best customer service I have received. Thank you!
Judith Ruelas
Kyle is very helpful and professional. He is knowledgeable, reliable, and always willing to go the extra mile to assist. I’d highly recommend working with him!
Anthony Abarca
I spoke with Kyle today and he handled my call very professionally. Glad he was my representative. Definitely an asset to the company!
Dayna Blankenship
Kyle at LLG was super helpful. He has a great attention to detail and made sure I was set. Highly recommend
Miguel Munguia
Incredibly patient and supportive staff! They answered all of my questions thoroughly. Marissa’s knowledge and professionalism made for the best customer service experience.
Michael Jellinek
Exceptional service from Marissa, her professionalism, patience, and positive energy made the experience a delightful one. Easy to talk to and answered all my questions, we need more reps like Marissa, thanks again for all your support!
Jhovany Atayde
Gianna was very informative and had some great knowledge giving us insight to the company and their performance in obtaining cases.
Nicolas Suppa
Carlos is on point! I have lots of experience in the field and tried to challenge him during the presentation but he amazed me! He even taught me things I didn’t know! I’m very impressed. I’m so happy I took his call and even more happy I took the presentation.
Rebeca Lopez
What an amazing experience! Carlos had all the patience in the world. He walked me through everything step by step. When he said, I could contact him anytime he wasn’t lying. I’m so happy with his service.
Juan Almeida
Kyle provided excellent service and made the entire process smooth and hassle-free. He was knowledgeable, and handled everything with professionalism. Great experience overall!
Miriam Schilling
Carlos and his team are very professional. They took care of me and my crew. For hours they were on a zoom call with us explaining in detail how everything is done and what we need to do on our end. They helped setting us up and made the entire process fun and informative.
Jayden Noah
LLG’s ability to not only generate quality injury cases, but even more to assist with handling inbound leads and sign them with my retainer, is hands down an enormous asset for my practice. They deliver.
Jonathan Rashtian
I spoke with Kyle about how legal leads can help generate business for me. He came across as very knowledgeable and helped me to clearly understand what sets legal leads apart from other lead generating companies through the use of sophisticated technology etc. Appreciate the clear and thorough explanation.
Adrian Abarca
Carlos scheduled a zoom appointment with me and explained everything step by step. When I wanted proof that everything is done in house he pickup the laptop and walked me all over the LLG offices. He even had an ad representative join us right there on the spot! I’m so impressed how they handle business!!!
Charlie Rosales
Gianna was very helpful and informative and knowledgeable and we were able obtain cases thanks to her help!
Orin Eliyahu
In my dealings with Legal Leads Group, they offered great customer service and an aggressive campaign to get me more clients.
Randy Pelham
It’s so hard to find good service nowadays, so happy I found this company. Marissa made my experience so smooth and easy, very informative and made legal experience easier to handle.
Kamile Valionis
I have been practicing personal injury law and civil litigation for over 20 years. I have tried lots of lead generation companies and online marketing companies. Legal Leads Group is hands down the best law firm marketing agency I have ever used. Within a few days my phone was ringing and I was signing cases. The staff was very easy to work with, setting up the account was simple. I highly recommend Legal Leads Group. If I could give more stars I would.
Sergio Benedetto
Marissa was very kind and gave excellent customer service! Will definitely be recommending Lucrative Legal to others.
Melissa Castellanos
Legal Leads Group is a great lead generation agency. I definitely recommend them! They do quality work and have really clear communication with clients. Amazing service from the entire staff.
Anthony Attalia
Called and spoke to Kyle to inquire of services. He did such a good job of communicating and answering all my questions in a professional manner.
Reyna Carillo
Kyle was very detailed with giving me information. I learned so much! Great customer service!
Xavier X.
I was completely impressed with Marissa she was very professional and has good customer service she’s very knowledgeable and helpful. Thank you again Marissa for going above and beyond.
Chiny Marron
What a fantastic Group. Nick Ryan is a pleasure to work with and passionate about providing the very best in service. He is a tireless worker and always keeps his promises. You will not find a greater commitment to your success.
Dave Walter
LLG and their reps are highly responsive. I recommend them without hesitation. If you have questions, give Nick a call. He is always available and jumps on things right away.
Thomas Clifford
Legal Leads legitimately cares about my firm and goes the extra mile for me. I looked at my firm’s diagnostics from last March versus this March and thanks to Legal Leads my case load has tripled in the month of March.
Ken King
Kyle is a professional representative of your company. He was very helpful, friendly and easy to talk to.
Monica Carillo
Nick and his team are hands down the best in the business. Exceptional service, expertise, and results driven. A lot of “experts” but only one guru – Nick!
Harut Tovmasyan